The third one is especially important. If you get a reputation for promoting services that don’t actually help your clients, your business will not grow like it could. It’s easy to get distracted by the potential money you could make, but ultimately your focus as a business owner should be solving the problems your clients have. If you keep your eye on that, you’re going to be much more likely to succeed.
Residual income is calculated as net income less a charge for the cost of capital. The charge is known as the equity charge and is calculated as the value of equity capital multiplied by the cost of equity or the required rate of return on equity. Given the opportunity cost of equity, a company can have positive net income but negative residual income.
There are many people who get paid vast amounts of money to become the CEO of a company, play professional sports, or star in a movie. Earning a high active income is often a lot of hard work and requires a dedication beyond most of us. It’s also limited because no matter how much money you get paid you still need to show up to work to earn your money.