What is passive income?  It is income that is not generated from your day job.  Any net gain at the end of the year is taxed at ordinary income tax rates.  The additional downside: if the rental property generates a loss, you are not able to offset passive losses with ordinary income i.e., wages.  The passive losses can only be used to offset passive income.

In order for you to make the kind of passive income you would like you need to make sure the market segment you want to help has critical mass.  If you have the best widget in the world, but only 14 people need or want it, then you don’t have a viable business.  The great article 1,000 True Fans, by Kevin Kelly, cofounder of Wired Research, talks about if you have 1,000 people who are your customer, each paying you $100 a year, you now have $100,000 a year of passive income.  The point is that you don’t need to serve the entire human population, just enough to have critical mass. 
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