Open up the app store and click on your competing app. Sort by “Most Critical”. See what customers have to say. Here’s an example. The top 2 complaints are about syncing issues and ipad compatibility. Those would be the first items you would consider when creating your version. Don’t fall in the trap of copying another app. Also it’s not about copying anything or anyone. Don’t get this mixed up. It’s rare that anyone invents something that is completely revolutionary. It’s usually taking an existing idea and improving it. Our example is taking a meal planning and grocery shopping and porting it to a convenient app. There is already a version on the web and the developer released it on a different platform. The mobile platform.

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