Let’s take a look at a smaller and more niche category for the sake of our discussion. We’ll look at “Food & Drink” on the iOS app store. Less big companies and less noise in these smaller categories. You can see the top grossing app is eMeals. A meal planning and grocery shopping list app. Number 5 is another meal planning app. Even has the same green icon. See a trend here? You’ll also see that 16 out of the top 24 grossing apps are “freemium” apps. Meaning, their business model is to give an app away for free and up-sell upgrades.


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Logan is a CPA with a Masters Degree in Taxation from the University of Southern California. He has been featured in publications such as Debt.com. He has nearly 10 years of public accounting experience, including 5 with professional services firm Ernst & Young where he consulted with multinational companies and high net worth individuals on their tax situations. He launched Money Done Right in 2017 to communicate modern ideas on earning, saving, and investing money.
When you retire you will make a shift from relying on earned income to relying on unearned income. Because tax treatment will vary depending on the income source, it is best to have money available from multiple sources such as tax-free accounts like Roth IRAs, after-tax accounts like savings and investments in brokerage accounts, and tax-deferred accounts like IRAs and 401(k)s.

Those who don't meet this test can qualify for a limited $25,000 allowance for losses if they qualify as an active participant. Active participation requires only limited activities, such as approving new tenants, setting rental terms, and approving payouts. If you qualify, you can then take up to that limited amount of loss each year, carrying over any excess losses until you generate rental income to offset it.


The Hardy’s used a partner and tax director at an accounting firm with more than 40 years of experience to prepare and file their tax returns. In 2006 and 2007, the Hardy’s reported their income from MBJ as non-passive based on the CPA's professional judgment. They claimed a total disallowed loss and he determined that the income was non-passive based on MBJ's Schedule K-1 that it distributed to Hardy.

The big difference in Real Estate is leverage which can be either good or bad depending on your timing and wiliness to stay long term and ride out the dips. Think about having one million dollars in single family California Real Estate in 2012, in November 2013 it’s now worth 30-50% more, timing is important but staying in the game long term is what it’s about.
There’s a few different free routes you can take. You can release both a paid and free app and have your free app up-sell your paid app. This gives you visibility in both paid and free categories. More eyes could potentially mean more downloads and more revenue. The most popular route is the freemium version with in-app purchases. You give out the most essential functions of the app for free and up-sell your users to more features they might want. This usually converts better than up-selling to a paid app, since the user will never have to leave your app to make a purchase.
Because you’re publishing an eBook rather than a physical book, the costs are minimal. And you don’t have to print 1,000 copies of your book hoping someone will buy it. Instead, you can write your book, create a fancy cover for $5 using Fiverr and publish through services like Amazon Kindle Direct Publishing. Amazon will handle everything for you, then take a percentage of the revenue you generate.
When I purchase an existing online business, I look for cash flow over the past year and where the money comes from. I want the sources to be more passive so that it does not take a lot of my time. Also, typically I will make an offer that is 18 – 24 months of profit so that I know that I will get my money back within the next two years. I hope that helps!
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