This may be a method that is unusual. Drive traffic to your lens the same as you would your blog. Link to your lens on social media platforms, like Twitter. The more people that know about the lens, the more that are apt to visit and purchase. The lens can also be used to promote products on e-bay or CafePress. Write a short description of the product and its unique uses and sell away.
The main advantage of the residual income metric is that it measures excess return earned by a department in absolute terms. A positive residual income means that the department has met the minimum return requirement while a negative residual income means that the department has failed to meet it. Return on investment (ROI) is another metric which measures return in relative terms.

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Money is what makes the world go round…or so they say. The majority of people earn through a linear income, but a fair few have taken the perhaps more bolder route with residual income. So which is better? Correction: so which is better for you? How you earn, how much you earn and when you earn it are all factors that vary in importance depending on your circumstances. That’s why in this article we’re going to review both sides of the coin and let you decide. So without further ado, let’s review linear vs residual income.
Residual income is calculated as net income less a charge for the cost of capital. The charge is known as the equity charge and is calculated as the value of equity capital multiplied by the cost of equity or the required rate of return on equity. Given the opportunity cost of equity, a company can have positive net income but negative residual income.