Many people talk about passive income and create the impression that you never have to do anything to keep that income going. The truth is that you will normally have to keep your eye on things if you want it to run smoothly. For example Richard Branson doesn’t run any of the 400+ companies he started but he goes over the numbers each day to make sure they’re performing well and calls the CEO if there are any problems.
6. Thank you pages: When you sign up for most blogging newsletters these days you may have noticed you are often immediately directed to a thank you page that tells you to check your inbox for a confirmation link. This person has already committed to you and considers you somewhat trustworthy, so it is a great time to offer them something special to take things to the next step – a sale. Maybe you can offer a special discount on one of your paid products or secure a special discount from your favorite affiliate product related to whatever it was they just opted in for. This is often called a “tripwire.” For it to work, the offer should be inexpensive and painless. Whatever you are offering here it should be value-driven instead of a hard sell. You don’t want to run people off before you even get started. With the right tripwire, you can easily justify and offset advertising as well should you choose to run ads to your opt-in freebie at some point.
What I find most interesting is the fact that I had never considered options like LendingTree or realityshares for other income sources. Investing in property has been too much of bad luck for people that I know personally, so I am interesting in getting involved in a situation where I would have to be dealing with maintenance issues or tenants. There are services for you to do that, but I had not come across any that didn’t eat most if not all of the earnings. Then again, I live in the NY area. Investing in the midwest would not be reasonably possible for me, directly, but reading about realityshares is something I am going to look into further. That might be a real possibility.
To create residual income, you need to create something that people will continue to buy on a regular basis long after you’ve created it. A house is a prime example of this as people will continue to pay rent for the right to live in the house. A business needs to have products that are sold over and over again rather than trading the business owner’s time for money.
P.S. I also fail to understand your fascination with real estate. Granted we’ve had some impressive spikes along the way, especially with once in a life time bubble we just went through. But over the long term (see Case Shiller real estate chart for last 100 years ) real estate tends to just track inflation. Why would you sacrifice stock market returns for a vehicle that historically hasn’t shown a real return?
Residual income is calculated as net income less a charge for the cost of capital. The charge is known as the equity charge and is calculated as the value of equity capital multiplied by the cost of equity or the required rate of return on equity. Given the opportunity cost of equity, a company can have positive net income but negative residual income.