There’s a second downside to this model. Although I’ve done advertising and sponsorships in the past, and have made hundreds of thousands of dollars doing so, the truth is it takes a lot of time for this business model to start to generate income for you, because you need to build that audience first. In addition, what happens when you build your audience on a platform that ends up changing its algorithm, affecting how often you actually get seen by the audience you’ve built?
Growing an email list can help business owners build a relationship and trust with their readers. Setting up the technical components of email marketing, along with developing content for consistent communication are both services people can offer. With your packages for these services, you can include affiliate links to the email service providers you enjoy working with.
The craziest part of this was I’d wake up in the morning and there would be more money in my bank account, from people who had bought my book overnight. When you think about it, an online store that sells something that’s digital is something that’s open 24 hours a day, 7 days a week, 365 days a year. Using tools, software and systems, you can automate the delivery process so you literally don’t have to do anything to serve that audience. That’s super powerful.
A Residual income, also commonly referred to as a passive or recurring income, is an income that continues to be generated after the initial effort has been put in. You can now see why it’s considered to be the most lucrative income source, since it doesn’t require you to trade your time for your money the same way a linear income does. So how’s it possible? Well, it’s another point to team internet. Before the internet, passive or residual income was only possible through a few means whereas nowadays, the possibilities of an earning a residual income is far broader. Let’s review the pro’s and con’s of residual income below:
So as you can see from the above example, using the concept of residual income, although Company X is reporting a profit on its income statement, once its cost of equity is included in relation to its return to shareholders, it is actually economically unprofitable based on the given level of risk. This finding is the primary driver behind the use of the residual income method. A scenario where a company is profitable on an accounting basis, it may still not be a profitable venture from a shareholder's perspective if it cannot generate residual income.
Department C has earned net operating profit of $300 million for the FY 2011 while department P has earned operating profit of $130 million for the same period. Department C had opening operating assets of $1 billion and its closing operating assets are $1.1 billion while department P had opening operating assets of $0.5 billion while its closing operating assets are $0.7 million.
This is an important concept in personal finance because banks typically use this calculation to measure the affordability of a loan. In other words, does Jim make enough money to pay his existing bills and an additional loan payment? If Jim’s RI is high, his loan application will have a greater chance of being approved. If his RI is low, he will probably get rejected for the loan immediately.
But two months later, with the economy slowing down after the financial crisis, his firm began laying people off, and Flynn was informed that after his current projects were finished, he also would be out of a job. At the same time, he couldn’t help but notice that in the LEED exam forums he had frequented, people were referring to him as an expert and directing questions his way. He began to think he might capitalize on that.
I just want to add that there are additional benefits to structuring your business this way. By creating packages around specific products, you begin to be known as an expert for that product. Instead of having to learn ALL of the options out there, you can focus on just the best ones. This can help grow your client base and help you become the “go-to person” for specific platforms or services. When clients and colleagues start sending referrals your way as a result, you’ve developed yet another source of income!
I’ve built several businesses since 2008 using one or more of these models. I’ve been featured in magazines and articles across the globe, and since I started my journey I’ve generated over $5M in earnings from these businesses. All of my income and expenses for those businesses dating back to October 2008 have been tracked publicly on SPI.com. You can see 10 years of income reports here.