Cultivate little-known DIY projects and ideas that are needed by consumers. For example, provide tips and tricks on self-improvement or weight loss. Develop your website to cater to the type of information you want to sell. Build your e-mail newsletters at the same time and up-sell a monthly subscription. You will have effectively rolled three services into one great profit.
First of all, the difference between 2 and 5 years is gigantic! Second of all, there again is no quantifiable evidence to prove the efficacy of that statement. It completely depends on the person, the desirability of the good or service, the competitiveness of the industry, the marketing and manufacturing, and much more. To simply say that across all industries you should expect to break* even in 2 to 5 years is complete unfounded garbage.