Return on investment is not the same as profit margin. ROI looks at the revenue invested in the company and the returns gained or lost on that investment based on the department's net profit. ROI can be used to evaluate the functionality of a company's pricing policies, inventory management and investment in capital assets. ROI is also a useful metric when a company must make a decision about major asset purchases, project funding and changes in the investment portfolio.
Coming from traditional employee positions, we are most familiar with linear income. If you work 40 hours per week, you get paid for 40 hours per week. And if you aren’t working, you aren’t getting paid. With residual income, you may put in a lot of unpaid hours upfront but then reap the rewards for months or years down the road. When done correctly, residual income can generate far more money than what it would if you were exchanging your time for an hourly wage.

Passive income, after everything is set needs no associated cost. Sure, it’s going to take considerable time upfront, but you don’t even have to work it every day. You can begin part-time and as your revenues build and take over your current main income, begin the transition to working as an entrepreneur full-time. And, typically, this type of recurring monthly income won’t lock you down to a specific location and you can work from anywhere you have a laptop and Internet connection.
What could be a better option than to make money out of your hobby? If you’re a hobbyist who creates some sort of artwork such as sketches, doodles, paintings, etc., you can put these up on a portfolio website with your name as the domain name and sell them. You would need to frame the artwork, but do it only when you receive an order. You can easily build a portfolio website with Pixpa and sell your artwork right from there.
Accretion/dilution analysis Adjusted present value Associate company Business valuation Conglomerate discount Cost of capital Weighted average Discounted cash flow Economic value added Enterprise value Fairness opinion Financial modeling Free cash flow Free cash flow to equity Market value added Minority interest Modigliani–Miller theorem Net present value Pure play Real options Residual income Stock valuation Sum-of-the-parts analysis Tax shield Terminal value Valuation using multiples

Maybe such a business is owning a McDonald’s franchise or something. If one has the capital (Feasibility Score 2), then the returns might be good (Return Score 6). But the Risk Score is probably under a 5, b/c how many times have we seen franchise chains come and go? Like, what happened to Quiznos and Jamba Juice? A McDonald’s franchise was $500,000… probably much more now?
There is also an idea that we should work to build a passive income asset and then sit on the beach relaxing for the rest of our lives. The truth is that most people would get extremely bored with this scenario and will be eager to find something to do. That’s why the world’s billionaires continue to work… they love what they do and it stopped being about the money a long time ago.