I know, not another piece of carefully written marketing jargon and I won’t give you some killer sales line. But truth is, I worked this out the hard way too. I started building my own online businesses to earn passive and you are not wrong it is bloody hard work! More than even I as a full time hustler never thought would be so hard, but alas it is.


I say that, because I remember really taking the lessons on research and how-to writing style to heart.  Implementing them saved me 100s of hours of wasted time…you know the kind of time where you spend 10 hours aimlessly searching the net for some nuggets of gold to inspire your writing on a certain topic and then 5 hours trying to write the first 2 paragraphs!
Jon, you always keep it real and I LOVE that about you and your writing! You are so right! There’s always an amount of work that goes into creating “passive income” or becoming a blogger who monetizing with services and courses. Thanks for being honest about how long it can take to truly master the required skills. Frankly, I’ve done my 4+ years of undergrad and grad school and what I’ve been learning in the last 2-3 years as I’ve dug deeper into improving my copywriting and blogging skills by taking classes with yourself and other trustworthy mentors is giving me the best foundation to help me build my freelancing business and ultimately step away from my 9-5. For me, it’s all about who I work for, under what conditions, when, and for how much, rather than a “no-work-at-all” lifestyle. That’s totally unrealistic. And I appreciate you, as a well respected “Guru” yourself, for saying so!

I tried this myself and so have many people – I get emails all the time about this and what happens is most people spend hours and hours trying to make a free theme look nice and end up buying a paid theme just like I said. It’s funny actually! Cause they’re always like “I should have listened to you because I just wasted three days of my life.” LOL
People consider me an expert now, but I still have to get up and keep going in order to succeed and to provide value. You don’t actually have to be an expert, you just have to know more than the people who are looking for that information.  That was the case with Green Exam Academy. I wasn’t a person who got a perfect score on the exam, yet I was seen as an expert because I was the one talking about it online and I had done the test myself and passed it.

Private equity funds: This is a collective investment fund that pools the money of many investors to invest in real estate, and real estate experts who have very stringent underwriting standards often run them. Keep in mind that these funds traditionally carry high investment minimums but can generate up to 20 percent of any profits earned (depending on the fund).


However, the RI-based approach is most appropriate when a firm is not paying dividends or exhibits an unpredictable dividend pattern, and / or when it has negative free cash flow many years out, but is expected to generate positive cash flow at some point in the future. Further, value is recognized earlier under the RI approach, since a large part of the stock's intrinsic value is recognized immediately – current book value per share – and residual income valuations are thus less sensitive to terminal value.[5]
Thank you! This is really helpful. I have Amazon Affiliates, but I want to get more intentional with how I use it. The only negative thing I have about the program is that since I live outside of US the only way I can get paid is by amazon gift card, or expensive checks mailed to me. I mean, I can use the money I earn now on Amazon on things I actually need, but I don’t know if it’s worth putting a lot of effort into earning more when I can only use the money on Amazon 😛

Blogging is a fantastic residual income stream (don't mistake "residual" for "passive" -- in most cases you'll continue to work as your blog, and its income, grows). I won't go so far as to say it's the best residual income stream for freelance writers (informational products like e-books are fantastic for earning more in shorter periods of time for example), but they are one of the more consistent options once you build some stable traffic. And stability is a good thing. You don't always get a lot of it when you work as a freelance writer.


Now, with all those dog owners across the globe buying your new ebook on how to help their pit bulls lose weight with Açai cleanses (the keyword research your man in Mumbai did determined that dog training and antioxidant weight loss were hot niches)--you can just check in every once in a while to make sure your outsourced VA is facilitating the transfers from your ClickBank account over to your checking account, and while you're not working, you can hang out in whatever fine restaurant his Internet research has determined is happening this month on your particular island of Fiji.

There are many people who get paid vast amounts of money to become the CEO of a company, play professional sports, or star in a movie. Earning a high active income is often a lot of hard work and requires a dedication beyond most of us. It’s also limited because no matter how much money you get paid you still need to show up to work to earn your money.
Interesting post thanks. I have had similar thoughts about the passive income model – it’s not “passive income” at all, it’s just a different business model where you do the same amount of work to build a product/service and support clients in a slightly less direct way than standard freelance/project work. There are also greater risks with the passive income model – if you are simply selling your time as a freelancer or WordPress agency, you are guaranteed to be paid for your time. Whereas you can spend months or years developing a product, service or blog in the hopes of attaining “passive income”, only to find that it doesn’t take off and you never get paid for this time. In theory the gains of a passive income business are greater as it is scalable and the amount of work doesn’t necessarily increase as you get more sales, but the risks are greater too.
Do you know of a successful business that needs capital for expansion? If so, you can become something of a small-time angel investor and provide that needed capital. But rather than offering a loan to a business owner, you instead take an equity position in the business. In this way, the business owner will handle the day-to-day operations, while you will act as a silent partner who also participates in the profits of the business.
Investing in bonds: Similarly, bonds are an attractive way to engage in passive income. Over a recent 45-year period, bonds funds, as measured by Vanguard Funds, returned 7.1%. Of course, there's no guarantee that investments in stocks or bonds will always work out well, investing in them is by far the surest way to generate money through passive income.
One specific moment came when I was approached by the United States Green Building Council, the company that administers the exam that I was writing the guide for. I got a cease and desist letter saying, “Stop what you’re doing!” and I freaked out. I was like, This business thing — I can’t do it. I’m in way over my head. And then I went to a lawyer, and they were like, you just can’t use their trademark in your domain name. Everything else you’re doing is fine. But there was a good week or two where I didn’t know what was going on and I was truly ready to give it all up.

I tried this myself and so have many people – I get emails all the time about this and what happens is most people spend hours and hours trying to make a free theme look nice and end up buying a paid theme just like I said. It’s funny actually! Cause they’re always like “I should have listened to you because I just wasted three days of my life.” LOL
There are dozens of ways to generate passive income. However, the option you select has to do with two metrics: time and money. Either you have a lot of time or a lot of money. Most people usually don't have both. But, if you have a lot of money, generating passive income almost instantly is easy. You can buy up some real estate and begin enjoying rental income. Or, you can invest in a dividend fund or some other investment vehicle that will begin generating a steady income for you.
PS Joel also throws up the whole coaching idea in this book, and whilst it’s not at all passive I just wanted to mention it, because this is one of the ways to create a six-figure business for yourself if you are a true expert in an arena.  ie you can use passive income info products (that generate say $30,000 a year) to pull in the customers for your 1-1 or mastermind style coaching service (that brings in say $100,000+ a year).
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