Basic marketing ability -- You will not earn a decent income from most blogs if you don't market that blog in some way. That doesn't mean you have to market aggressively or feel like you're whoring yourself out with a constant sales pitch (more on that myth later). The most important thing you'll do marketing-wise is actually completely on the back-end -- evaluating your stats, testing ad placements, and just overall optimizing the site.
Hey, readers. I need your help today. Please vote on the poll at the end of this post. My question is this – should I consider blogging income as passive income? In 2017, we are very close to being able to cover 100% of our expenses with our passive income, but we’re not quite there yet. I don’t count blogging income as passive income at the moment. If I count blogging income, then we’re there. I’d like your opinion on how I should count blogging income. Blogging isn’t really passive, but the income is. It’s somewhat difficult to categorize.

Personality -- Personality's great if your intention is to build a community around your blog. But newsflash: that's not the "right" way to blog (nothing is), nor is it the only option. My small business blog went from $0 - $2000 per month in just a few months, and it was pretty much devoid of personality. There aren't many comments there. I've never made an effort to change that. The posts are simple new and how-to posts. They're not opinions in most cases. There aren't many reviews. I never blogged there to build conversations. I blogged there to earn from my writing. And I have. On the other hand, my PR blog also monetizes rather well. That blog completely revolves around my no-bullshit personality when confronting PR and social media issues. On the other hand, AFW has personality injected, but is also more instructional than NakedPR is -- it falls somewhere in the middle. No method has really proved better than the others overall. It's all about knowing what the niche audience really wants (community vs news vs instructional content or some mix). Sometimes you'll guess wrong.
You can publish a book in two forms: paperback and e-book. E-books are much easier to get published, and they’re wildly popular these days. They’re also convenient for the reader. After writing an e-book, all you have to do is set up an account on a seller, like Amazon or Nookpress, and start promoting your book! Here is a simple guide on getting your e-book published. As I mentioned before, if you already have an audience, such as on a website, that’s the best place to promote your e-book. This article will also explain how to set up a website.

I know, not another piece of carefully written marketing jargon and I won’t give you some killer sales line. But truth is, I worked this out the hard way too. I started building my own online businesses to earn passive and you are not wrong it is bloody hard work! More than even I as a full time hustler never thought would be so hard, but alas it is.


Use affiliate links every time you can and not just for the obvious stuff but for everything you mention that can be found on Amazon. Have a recipe that uses salt? Link to that (see this example). You can link to the actual name of the product or use type: “I like to use this salt” so people actually click on the link to see what it is. I wouldn’t use this method on all links but I do use it especially when I’m listing several items.


Possessing a team of like-minded people is one of the keys to success and is essential in any business. The results you achieve will be directly related who you surround yourself with. You may be in business for yourself, but you cannot do it by yourself, you need a team. A team that you can rely on. Engineered Lifestyles has the experience and can provide you with the team you need for success!
You are a perfect example of what education can co-create Jon; and you wouldn’t be the person you are or the writer you are if you hadn’t paid attention and learned from great thinkers, writers, poets, and rhetoricians. They have shaped your soul, and it shines through your writing. Lots of people manage business and income — active and passive — but few do it with your educated brilliance.

Investment properties: An investment property is one purchased with the sole purpose of earning revenue. It could be a commercial space you’ll lease out or a residential rental unit. Not only will this type of investment provide potential appreciation and tax benefits over the long term, but it can also provide residual income in the form of monthly rent (after expenses).
Then, at the end of three months from the date of the domain registration, I'll let you know how much the blog is currently earning. I'll share traffic stats (you'd be surprised how little traffic you really need in order to earn a decent start-up income). I'll share specific revenue stats (as much as I'll be allowed to based on the ad networks' policies). I'll tell you exactly what I did to get there. My goal is to show you that you can at least hit a three figure income in three months. Obviously I'm not aiming for $100 to just call it a day. I will do the best I can using as little as I can in a model that anyone can follow. Some general updates will be posted here just to let you know the project is still under way. I hope that teaching by example will help to alleviate some of the fears some freelance writers have about blogging for residual income. Will you be along for the ride?
These photos don’t have to be really impressive at first sight, or mind blowing at all. Regular everyday photos of chickens, or iPads, or desks with some drawings on it get sold as well as others as you never know what someone might be looking for. Places like Shutterstock and iStock are among the best in their league as they also have the most buyers which is what you really want.
The downside is the content may not be on your niche. If you’re lucky like I was with the history niche, there will be others who write on similar, complimentary topics. There was one history writer who covered mostly the Wars of the Roses, while I covered the Tudors and the Stuarts. We worked together quite well to help grow each other’s audiences.

If you don’t have a mailing list, then build your list pre-launch. Create a way to capture email addresses on your site and social media accounts and promise that anyone signed up to the mailing list gets first dibs on the book or perhaps a special deal. It’s also important to collect email addresses, so that you can promote future books to existing readers.
I do most of my work at night after they go to bed. Sometimes I can work during the day and I get a few hours to answer emails or do non-heavy brain activity, but it’s harder to do creative stuff like writing where I need large blocks of time, so I do that after they go to bed, from 8pm till about midnight or 1am. I do all my work when I can completely focus on work, and then I can completely focus on family when I need to focus on family.

This lesson of repackaging, proved transformational for my second information product all those years ago.  I took a treasure trove of writing and turned it into several multimedia forms, including audio and video.  I was then able to sell the course as a multimedia driven training program.  It allowed me to charge 4 times the price (of an already expensive ebook), and dramatically boost conversions.
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