Most of the stuff I see sold on the report is not stuff I’ve recommended. What this has taught me is that you want people to click on an Amazon link because you have a high chance that they will buy something within the next 24 hours that will get credited to you. So your goal is for people to click on your links and not necessarily to buy what you’re recommending.
Given the growth in the sharing economy, your junk can start to pay for itself. For example, if you have some awesome vintage furniture inherited from your grandmother sitting in a storage unit, you can rent this out to photographers for their “styled shoots” which are becoming all the rage. If your furniture is more modern but you still can’t bear to get rid of it – perhaps a home stager will be interested.
A) Live, breathe, eat, and sleep this activity that is their passion. It's what they most care about. There's no way they'd give up this active, creative endeavor for a life of reclining on a beach chair. They cannot wait to wake up another day and spend another full day, from dawn to dusk, engaging in this project, building and creating things within this realm, giving this gift to the world. And, my guess is these people...
In all reality, any business that involves selling a product is passive in some way. I mean, once the product is developed and created, you’re not actively creating it anymore; rather, you stand back and watch as people buy it and your bank account grows. But when you hear people talk about online passive income, they’re referring to a specific kind of business and specific kinds of products.
I tried this myself and so have many people – I get emails all the time about this and what happens is most people spend hours and hours trying to make a free theme look nice and end up buying a paid theme just like I said. It’s funny actually! Cause they’re always like “I should have listened to you because I just wasted three days of my life.” LOL

I read from the publishing blogs that having a great cover and a great book summary on Amazon was critical. So I worked with Matt Chase, who is an amazingly talented artist/designer, to have the cover designed. People love the cover and I think it’s a huge differentiator for my book. You can reach out to him at http://chasematt.com/ if you’re interested in working with him.
Dozens of times, especially in the beginning before I started making money with my book. I doubted whether people were going to buy it or not. I kept saying, What am I doing wasting my time here? The hard thing about building a business online and passive income is that you have to put the work in upfront, and while you’re putting in that work, you’re not getting paid for it. It’s not like traditional work where you put in X hours and you get paid for X hours. You might put in days, month, even years of work before you start to get paid. It does not happen overnight, and it takes a lot of hard work and dedication. Even after the book was sold, I had doubts.
Investing in rental properties: Another form of real estate investment, rental investments (i.e. becoming a landlord) could steer you down the passive income path of steady monthly rent checks that you can use to pay off a mortgage loan on the rental property. After the mortgage is paid off, those monthly checks go right into your bank account -- potentially for years to come. 
PS Joel also throws up the whole coaching idea in this book, and whilst it’s not at all passive I just wanted to mention it, because this is one of the ways to create a six-figure business for yourself if you are a true expert in an arena.  ie you can use passive income info products (that generate say $30,000 a year) to pull in the customers for your 1-1 or mastermind style coaching service (that brings in say $100,000+ a year).
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