As for Mr. Tako’s idea of hiring writers above, it’s not bad. However, in my experience it isn’t great either. Managing writers can be as much work as managing the other aspects of the blog. They come and go and I found myself spending more of my time on tasks that I didn’t enjoy (hiring and interviewing). I also felt like I didn’t have the same connection with my readers.

If you have specialized knowledge in a certain topic, you can put together an online course to teach others. For example, if you have experience in real estate investing, you can create an online course “Real Estate Investing 101”. The benefit of an online course is that once you create the course material, you can sell it to as many people as you want.
Using the residual income writing sites to develop your blogging niche is also great for those who aren’t quite sure on the niche that they initially want to develop. They can try a couple of niches, maybe on one site with different accounts or across different sites. It gives them a chance to share their experiences, their views, their opinions, and their interests quickly and easily.
Again, no leader worth her salt will be attracted to such an opportunity. And anyone you do hire to lead the value creation, if they have two brain cells, will see that she's the one adding all the value. Sooner or later she will simply find a way to cut you out of the value chain, either by requiring more and more compensation, or by going off and competing against you (and actively at that.) Why does she need you? You're not adding any value anyway!

The advantage of making your publication part of the Kindle Unlimited program is that Amazon actively promotes your book to KU subscribers, who are likely to take a punt on a title if it catches their eye. This can help increase your BSR, bringing you closer to the top of the chart. And each time somebody downloads and reads your book, you get a fee.


The second big takeaway for me, was to pick a niche you know, you find interesting AND where there is demand for your product – ie willingness to buy/pay.  A lot of people only remember the first part of this 2-part formula, and end up creating a blog on knitwear for kittens.  But it’s the overlap of passion and profit that Ferriss stressed so much.
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