If you don’t have a mailing list, then build your list pre-launch. Create a way to capture email addresses on your site and social media accounts and promise that anyone signed up to the mailing list gets first dibs on the book or perhaps a special deal. It’s also important to collect email addresses, so that you can promote future books to existing readers.
Other policies define "total disability" as the inability to perform the duties of any occupation. Such a definition is narrower than the definition found in an own occupation policy. Under this definition, you must be unable to work in any occupation, not just your own particular occupation. However, these policies typically define "disability" in terms of your ability to engage in any gainful occupation for which you are reasonably suited based on your education, work experience, and other factors.
People love talking about passive income online. But, everyone seems to have a different view on what’s passive. For me as a blogger, it means doing the work once and continuing to earn money on that work for months or years down the road with minimal upkeep. Sorry, folks. Passive income doesn’t mean getting paid for doing nothing ever. You've got to put in some effort.
Java Metals is expecting an ROE of 15% over each of the next five years. Its current book value is $5.00 per share, it pays no dividends, and all earnings are reinvested. The required return on equity is 10%. Forecasted earnings in years 1 through 5 are equal to ROE times beginning book value. Calculate the intrinsic value of the company using a residual income model, assuming that after five years, continuing residual income falls to zero.
Monthly residuals are a wonderful method of increasing your income, getting paid for things you did in the past that continue to generate money for you. Those who qualify receive a check or electronic payment every month based on work completed in the past. Many sales and marketing people earn monthly residuals by selling a product or service that generates income months or years after the original sale. For example, you might sell a life insurance policy with a 10-year term. The insured pays his monthly premium religiously. The insurance company then pays the selling agent monthly residuals — a percentage of the monthly premium — for up to 10 years.
Another variation of this model is to pay for advertising and then earn affiliate commissions from people who click on the ads. Years ago, when advertising on Google and Facebook was cheap, lots of people made a lot of money this way. Nowadays, it’s still possible, but it’s much more difficult, and you have to be much more sophisticated. Nevertheless, I thought I would mention it, because it’s still a viable approach, especially in certain niches.
An "own occupation" policy generally defines total disability as the inability of the policy holder to perform the substantial and material duties of his or her particular occupation. You need not be totally helpless and can even work in another occupation and receive disability benefits. Because the own occupation policy is broader in its coverage, it can be more expensive and may be unavailable for individuals working in riskier occupations or for those who have medical histories.
So as you can see from the above example, using the concept of residual income, although Company X is reporting a profit on its income statement, once its cost of equity is included in relation to its return to shareholders, it is actually economically unprofitable based on the given level of risk. This finding is the primary driver behind the use of the residual income method. A scenario where a company is profitable on an accounting basis, it may still not be a profitable venture from a shareholder's perspective if it cannot generate residual income.
You not only have to create a fantastic little e-book with a kick ass cover or a DVD, etc. But, simultaneously, you have to be thinking of ways of marketing it and reaching your target market. In this case - just because you built it - doesn't mean that they will come! For example, Paul is able to talk about the Rocket Mass Heater DVD through these forums. He has an active audience already that he can market to. Do you currently have an active audience that you can market to or do you have to develop one for your information product? And what are some ways to develop one?
And speaking of not selling to everyone, don’t try to create products that are trying to speak to everyone. Don’t be afraid to get specific. For example, I’m no longer buying “how to make money blogging” courses that are meant to include beginners. Why? Because I can count on 75% of the content, if not more, to be about things I’ve already done – buying a domain, setting up hosting, setting up this, that and the other thing. I’m spending money on things specifically created for people at my stage of the game. And guess what? That creates a lot of opportunity for you in creating additional courses! You can create one for the beginner, intermediate and advanced user. That's a lot of income potential.
Interesting post thanks. I have had similar thoughts about the passive income model – it’s not “passive income” at all, it’s just a different business model where you do the same amount of work to build a product/service and support clients in a slightly less direct way than standard freelance/project work. There are also greater risks with the passive income model – if you are simply selling your time as a freelancer or WordPress agency, you are guaranteed to be paid for your time. Whereas you can spend months or years developing a product, service or blog in the hopes of attaining “passive income”, only to find that it doesn’t take off and you never get paid for this time. In theory the gains of a passive income business are greater as it is scalable and the amount of work doesn’t necessarily increase as you get more sales, but the risks are greater too.
While it sounds like an ideal income stream, there are more specific benefits of residual income. For instance, unlike a salary, someone does not need to remain tied to the same location in order to earn income. He can move halfway around the world and still make the same residual income as he would if he stayed in the same location as his business.
Residual disability policies pay benefits according to the amount of income you have lost because of your disability. These policies pay benefits even if you can work part-time and are not totally disabled. The benefit is based on the percentage of income you earn working part-time in relation to what you used to earn when working full-time. Most companies require a loss of income of at least 20 percent compared to your pre-disability income in order to qualify for residual disability benefits.
When you are working you have a fixed amount of time that you can possibly work. You can only work so many hours in a day, so many days a week and for only so many years. It is during that time that people have to pay for their most expensive things in life; homes, children and then save for retirement. Add in a debt load that cannot be paid down with the current income being generated and no additional time to work, it becomes a cycle that has no end.
Dozens of times, especially in the beginning before I started making money with my book. I doubted whether people were going to buy it or not. I kept saying, What am I doing wasting my time here? The hard thing about building a business online and passive income is that you have to put the work in upfront, and while you’re putting in that work, you’re not getting paid for it. It’s not like traditional work where you put in X hours and you get paid for X hours. You might put in days, month, even years of work before you start to get paid. It does not happen overnight, and it takes a lot of hard work and dedication. Even after the book was sold, I had doubts.
PS Joel also throws up the whole coaching idea in this book, and whilst it’s not at all passive I just wanted to mention it, because this is one of the ways to create a six-figure business for yourself if you are a true expert in an arena. ie you can use passive income info products (that generate say $30,000 a year) to pull in the customers for your 1-1 or mastermind style coaching service (that brings in say $100,000+ a year).