Shane and Jocelyn Sams, who were teachers before. Shane listened to my podcast, and he was like, check out this guy Pat, and his wife was like, No, that sounds kind of scammy to me. But then they decided to give creating digital products a try, so Jocelyn created a website called Elementary Librarian where she was selling packages and worksheets to librarians to help them and that site is doing really well. And Shane is a football coach, so he created coachxo.com to sell defensive plays to coaches. Both of those are doing well over six figures a month now, and they’re doing it through pdf files, worksheets and tools that their audience can use to help them in a more convenient way.
There are dozens of ways to generate passive income. However, the option you select has to do with two metrics: time and money. Either you have a lot of time or a lot of money. Most people usually don't have both. But, if you have a lot of money, generating passive income almost instantly is easy. You can buy up some real estate and begin enjoying rental income. Or, you can invest in a dividend fund or some other investment vehicle that will begin generating a steady income for you.

I generate all of my online income through advertising and that’s passive. As long as the traffic is stable, the blog should continue to generate income. The real test will come in a few years when we take a year off from retirement to travel around the world. (It’s going to be hard work to “road school” our kid.) I plan to post twice per week, one post about travel and one refresh/rework of an older article. One year is a long time and I’m not sure how traffic will be affected by this change. I guess we’ll see what happens.


There are places online that can help you find developers, such as websites offering freelancing services similar to Upwork. These developers are willing to haggle for the costs of development, and creating a simple mobile app that generates minimal amounts of money doesn’t have to be too expensive. I’ve seen examples of apps that do the simplest measurement conversions (kg to lbs) or apps that show you the nearest parking spot generate thousands of dollars in just a few months.

"What makes business work is creating value. If you're going into the business with the intention of not creating value, but of having it magically provide money for you, then you often make really bad choices. The business that you're investing in or creating doesn't tend to be creating value for its customers or for anyone. So it doesn't tend to spit off the cash you're hoping it will. So many times I've seen people pursue passive income, and end up having active losses instead. They just spend a lot of time and money trying to push responsibilities off on other people and having it not work."

Buy side Control premium Demerger Divestment Drag-along right Management due diligence Managerial entrenchment Minority discount Pitch book Pre-emption right Proxy fight Post-merger integration Sell side Shareholder rights plan Special-purpose entity Special situation Squeeze-out Staggered board of directors Stock swap Super-majority amendment Tag-along right Takeover Reverse Tender offer
Obviously, if you’re starting from scratch and you haven’t written your book quite yet, you should think about subjects that are of interest to you. If you write about topics that you lack a passion for, you’re embedding your own boredom into your poorly-prostituted words, and no-one’s gonna go for that; regardless of how punchy you make your title.
Investment properties: An investment property is one purchased with the sole purpose of earning revenue. It could be a commercial space you’ll lease out or a residential rental unit. Not only will this type of investment provide potential appreciation and tax benefits over the long term, but it can also provide residual income in the form of monthly rent (after expenses).
You add the email to your newsletter sequence, so at some point in the future every person who joins your email list will be notified of the review. This is where the first part of the passive income is generated. Long after the review is written and the email is first broadcast, new subscribers are still exposed to it, driving a consistent, albeit small stream of sales (this will vary of course based on the responsiveness of your list).
However, residual income typically has an expiration date, especially if it is being earned through a business. Effort must be continuously put into the business in order for someone to continue to receive residual income. Businesses must continue to market themselves in order to remain relevant. The best way to look at residual income in this sense is that it is a part-time job that earns full-time income.
I know some people assume monetizing a blog is just easier for me. After all, I can use the "juice" of my existing sites to bring a new blog attention in the beginning. Others assume it's easier because I come from a marketing / PR background (although that's no excuse, since I teach you all about that here if you take the time to look). Still, I've decided it's project-time yet again (when is it not with me?).

Some other parts of the book echo advice found in other bestsellers, with the section on how to create a lean startup being reminiscent of Eric Ries’ advice in Lean Startup – this by the way is one of the biggest lessons I think people new to the world of passive income need to realize…you can get started this week, with just $50, and still be on a level playing field with people who have a ton of money behind them (well, almost).
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