Disability insurance provides benefits to policyholders, who are injured or unable to work because of health issues. Policies provide a base benefit, which is the monthly amount of income that the policyholder will receive if he or she is unable to work. In order to receive the benefit, the policyholder has to demonstrate that he or she cannot work at all. The benefit may prove ineffectual if the policyholder goes back to work. A residual benefit allows the policyholder to receive some of the disability benefit, once they get back into the workforce – even if only part-time.
But I hate the very idea of how the “kick back and do nothing” business opportunity is sold. *Residual* income and *Passive* income are not the same, so I agree with you there. I’d love to see a series that goes more in-depth into what kind of work each type of digital business needs, a kind of fantasy vs reality thing. (Mostly so I could have something to send to people when they ask me, as I’m not in business.)
So imagine this scenario: You get a brilliant idea for a mobile app you would like to make. You either need to know how to make it, or pay a programmer to do it instead. If you don’t have the cash, well good thing that you have a blog which earns you money through affiliate marketing commission, product reviews, as well as a the YouTube videos slowly piling up money from advertisement, and don't forget about the money from the online course and eBooks you sell.
And speaking of not selling to everyone, don’t try to create products that are trying to speak to everyone. Don’t be afraid to get specific. For example, I’m no longer buying “how to make money blogging” courses that are meant to include beginners. Why? Because I can count on 75% of the content, if not more, to be about things I’ve already done – buying a domain, setting up hosting, setting up this, that and the other thing. I’m spending money on things specifically created for people at my stage of the game. And guess what? That creates a lot of opportunity for you in creating additional courses! You can create one for the beginner, intermediate and advanced user. That's a lot of income potential.
The second big takeaway for me, was to pick a niche you know, you find interesting AND where there is demand for your product – ie willingness to buy/pay. A lot of people only remember the first part of this 2-part formula, and end up creating a blog on knitwear for kittens. But it’s the overlap of passion and profit that Ferriss stressed so much.