About Blog Smart Passive Income is a resource run by me, Pat Flynn, to teach you proven strategies for running an online business and optimizing it for passive income. Passive income is money, made by your business, that does not require a lot of ongoing, manual effort from you. Follow this blog if you'd like to learn more about any particular topic about doing business online.
Financing -- Sure, it's great if you have money to invest in a custom blog theme, advertising, or to hire other bloggers to help out in the beginning, but it's certainly not necessary. In fact, my highest-earning blogs were all started without spending a dime over the domain name and hosting (and since several are hosted together, that saved on the startup costs after the first). You can afford $10 or so per year. If you can't, you probably need to re-think your entire freelance career before you start planning new residual income streams.
While it sounds like an ideal income stream, there are more specific benefits of residual income. For instance, unlike a salary, someone does not need to remain tied to the same location in order to earn income. He can move halfway around the world and still make the same residual income as he would if he stayed in the same location as his business.
eCourses – If I have a step-by-step process to share, I’m likely going to offer it as an eCourse. That’s something I’m working on right now. As it’s more intensive and structured than an eBook typically is I am able to put a larger price tag on this project. My funnel is getting a little smaller at this level, but there’s a high probability that many of those that purchased the eBooks are going to be interested in the eCourse.
One specific moment came when I was approached by the United States Green Building Council, the company that administers the exam that I was writing the guide for. I got a cease and desist letter saying, “Stop what you’re doing!” and I freaked out. I was like, This business thing — I can’t do it. I’m in way over my head. And then I went to a lawyer, and they were like, you just can’t use their trademark in your domain name. Everything else you’re doing is fine. But there was a good week or two where I didn’t know what was going on and I was truly ready to give it all up.
The Total Money Makeover – Great book on getting your debt under control. When the average American has nearly $10,000 in credit card debt, his message is extremely relevant. While I don’t agree with everything he says, it did make me way more conscious about the power of not having any debt. After reading this, I ended up buying my next car in all cash. Read my full review here.
All this time I’ve felt discouraged that if been studying online marketing and blogging for over five years, but don’t have a blog or a business to show for it yet. But I’ve definitely learned a lot since I discovered Copyblogger and learned the word “copywriting” in 2011. I fell in love with marketing that day and haven’t stopped reading about it since. But this is probably the first time I’ve heard any blogger say to study for years first. Wow, that makes me feel less like loser staring from the sidelines. And I look back at all the businesses ideas I had throughout the years that I would’ve wasted time on, and all of my goofy ideas for marketing as I was still finding my way to the best teachers. Well now I definitely feel like a have a degree in online marketing and blogging, and I’m putting it into action, but not without investing time to learn about my target audience and testing what will interest them.
Also, I know from my personal experience that when you only do something because you think it’s a money-spinner you end up nearly killing yourself to get the idea over the line. I remember creating a careers advice site that bored me to tears. Every word I wrote, hurt a little. All 200,000+ words! Do not put yourself through this pain. I know I won’t ever again.