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I simply loved this post. I am new to online business and earlier when I went through many blogs and articles, the writers all made it seem so simple and that I would get a huge income passively in a month! But now when I have started business, I realized its too tough. Its totally a different world. Sometimes its so frustrating and depressing that I feel like going back to my old office job. Atleast I had fixed income rolling in my bank. But when I think about the bad times I had in office for doing the work that I did not like, I find online business appealing as i am doing what I want to do and what I am skilled in! But till the time, I dont earn any revenue, I am at a loosing side. I want to work hard. I want to understand all these SEO techniques and all the referral programs but that makes me lost. Its too much to do! And its all about traffic! Trying to hold on tight!
Again, no leader worth her salt will be attracted to such an opportunity. And anyone you do hire to lead the value creation, if they have two brain cells, will see that she's the one adding all the value. Sooner or later she will simply find a way to cut you out of the value chain, either by requiring more and more compensation, or by going off and competing against you (and actively at that.) Why does she need you? You're not adding any value anyway!
You know the fantasy: write some ebook (or better yet, hire freelancers in Mumbai to research and write it for you at $.20/word!) on some niche topic, set up AdWords and Facebook campaigns targeted to the right keywords (you can hire those Mumbai guys to do your keyword research too), put up a cheap landing page (with copy written by... guess who!), press "Go!" on the PPC campaign, and voilà. . . just wait for the money to roll in while you sleep!
You need to decide which machines you want to run, get the necessary licenses to operate them (you're selling items so you need to get sales licenses and whatnot from your state), buy the machines and a truck for the items in the machines, find a supplier of the products, and then finally you can secure locations. Finally, you need to service them periodically or hire someone to service them.

The second big takeaway for me, was to pick a niche you know, you find interesting AND where there is demand for your product – ie willingness to buy/pay.  A lot of people only remember the first part of this 2-part formula, and end up creating a blog on knitwear for kittens.  But it’s the overlap of passion and profit that Ferriss stressed so much.
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