Another way to generate passive income is to invest and be a silent partner in a business. This is very risky, but with risk comes the potential for high returns. For example, several years ago both Lyft and Uber were looking for private investors to invest in their companies. Today, they are worth billions - but you as an investor would only reap that benefit if they go public via an IPO, or get acquired. So, it's risky.
Investing in the stock market is a classic form of passive income. As you might know, with stock markets, there is some risk involved. But then again, virtually all residual income methods involve a level of risk, and you won’t find any idea that’s risk-free. In fact, stock marketing can be one of the least risky ways to earn money, if you invest smartly. The basic rules apply: Create a diverse portfolio, start with around $1,000, learn about the stock market, and create a back-up fund.
Shane and Jocelyn Sams, who were teachers before. Shane listened to my podcast, and he was like, check out this guy Pat, and his wife was like, No, that sounds kind of scammy to me. But then they decided to give creating digital products a try, so Jocelyn created a website called Elementary Librarian where she was selling packages and worksheets to librarians to help them and that site is doing really well. And Shane is a football coach, so he created coachxo.com to sell defensive plays to coaches. Both of those are doing well over six figures a month now, and they’re doing it through pdf files, worksheets and tools that their audience can use to help them in a more convenient way.
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According to Uncle Sam, you need to be "materially involved" in an enterprise to earn active income. With passive income, it's just the opposite, as the IRS deems you to be earning passive income if you're not materially involved with a profit-making enterprise. By and large, expect income to be taxable if you are engaged in a passive income enterprise. You will need to report earnings to the IRS.
That’s why I have invested to create a WP plugin, which gives a dead-simple way to create detailed Amazon product reviews for my blog RIGHT from Amazon product page: I find a product I like, I click a button, and … voilà — a draft post with a new product review is scheduled for publishing on my site. I can jump in to the administrative side to add some personal note, or I can move to the next product which piques my interest. Its akin to Facebook “like”, but instead of posting to my FB wall, I effortlesly get new content for my blog. Neat, huh?
Great article, Joe! I’ve thought about this a lot…whether blogging is passive or not. By definition, it probably isn’t (since the income goes away if you stop), but it FEELS passive. “feels”. Ew. Feelings. Blegh. Anyhoo…even if it isn’t passive, I can’t stop doing it because I love it so much. So if you like writing and interaction with readers, it seems passive, but to anyone else, they’ll have to put in a lot of work for very little gain, so it seems VERY active.
Once again, though, it’s like starting any company. While you might not necessarily need to know how to code, you do need an entrepreneurial mindset, work ethic, and personality type, and you’ll probably struggle for years, going through a string of failures before you finally get it right. If you’re successful, though, the passive income potential is enormous.
However, the RI-based approach is most appropriate when a firm is not paying dividends or exhibits an unpredictable dividend pattern, and / or when it has negative free cash flow many years out, but is expected to generate positive cash flow at some point in the future. Further, value is recognized earlier under the RI approach, since a large part of the stock's intrinsic value is recognized immediately – current book value per share – and residual income valuations are thus less sensitive to terminal value.
I know subscriptions are a litttttlleeee controversial but hear me out: bloggers like ElephantJournal have been super successful using Wall Street Journals approach of providing 3-5 posts a month for free and then asking for a small subscription fee. This one is worth thoroughly A/B testing though, because if it impacts your session depth and overall pageviews, your display ad revenue will take a hit.
Then I learned about how people earn money without leaving their house, and even working from another country, and without having to spend too much time on it. This is where passive income comes into play. To be honest this hit me pretty hard the moment when I realized it - there are ways to earn money every month by doing almost nothing, and it’s not renting a house or apartment you inherited? First thing I thought when I heard this was “What can I do to make this happen, ASAP!?!”
This lesson of repackaging, proved transformational for my second information product all those years ago. I took a treasure trove of writing and turned it into several multimedia forms, including audio and video. I was then able to sell the course as a multimedia driven training program. It allowed me to charge 4 times the price (of an already expensive ebook), and dramatically boost conversions.