All this time I’ve felt discouraged that if been studying online marketing and blogging for over five years, but don’t have a blog or a business to show for it yet. But I’ve definitely learned a lot since I discovered Copyblogger and learned the word “copywriting” in 2011. I fell in love with marketing that day and haven’t stopped reading about it since. But this is probably the first time I’ve heard any blogger say to study for years first. Wow, that makes me feel less like loser staring from the sidelines. And I look back at all the businesses ideas I had throughout the years that I would’ve wasted time on, and all of my goofy ideas for marketing as I was still finding my way to the best teachers. Well now I definitely feel like a have a degree in online marketing and blogging, and I’m putting it into action, but not without investing time to learn about my target audience and testing what will interest them.
Thus, the residual income approach is better than the return on investment approach, since it accepts any investment proposal that exceeds the minimum required return on investment. Conversely, the return on investment approach tends to result in the rejection of any project whose projected return is less than the average rate of return of the profit center, even if the projected return is greater than the minimum required rate of return.
But what he’s most well-known for is being the mastermind behind the SmartPassiveIncome blog and podcast, the latter of which just reached its 10 millionth download yesterday. Last month he shared his tips on how to make passive income. Below, he tells us about his personal journey. (He also says you can say hi to him on Twitter and he’ll say hi back.)
There is no short cut to success. There is however a difference to the efficiency and methods you use to develop your ideal personal economics. Take a moment to look around and you will see countless people all working in their own way. Who is successful depends on their financial goals and if they are achieving them. What works for them may not specifically work for you.
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That opportunity was always there, but I didn’t realize it until after four or five people said, “Pat, your stuff is so good, I would pay you for it.” That’s when I finally took action. I began reading as much as I could about doing business online and listening to podcasts and reaching out to people doing it already. I connected with them and created an ebook study guide, a digital book that could help my visitors pass the LEED exam.
Get your basic blog set up. This involves choosing a niche (use the Adwords keyword tool to find out if people are really searching for information in the niche first), registering a domain name, getting a hosting account, setting up your basic blog installation (I recommend WordPress.org), and choosing a theme (design). Rather than go through these steps in detail here, you can follow my instructions on getting WordPress set up over in our 30 day marketing bootcamp series for freelance writers over at QueryFreeFreelancer.com.
Easy Plugin for AdSense is a convenient way to add and manage AdSense on your WordPress site with minimal fuss. It follows all the official Google AdSense rules too, which is important if you’re serious about earning revenue from this method for the long haul. It comes with several sidebar widgets, numerous options, control over positioning of the AdSense blocks, and an easy-to-use interface.

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You are also free to choose a fund that is based on any index that you want. For example, there are index funds set up for just about every market sector there is — energy, precious metals, banking, emerging markets — you name it. All you have to do is decide that you want to participate, then contribute money and sit back and relax. Your stock portfolio will then be on automatic pilot.
It’s going to be a little bit tough in that I won’t be able to share the actual site here (to avoid an unfair advantage). I will say that the niche will revolve around PR writing — a specialty area for me, and one my research and experience has told me will probably monetize well (precisely the kind of thing anyone should know before starting a blog for income’s sake). I’ll hopefully find the domain name today to start the 3-month period now. I’m about to quit for lunch, so I’ll see what I can find during my lunch break and deal with the basic setup quickly.
I simply loved this post. I am new to online business and earlier when I went through many blogs and articles, the writers all made it seem so simple and that I would get a huge income passively in a month! But now when I have started business, I realized its too tough. Its totally a different world. Sometimes its so frustrating and depressing that I feel like going back to my old office job. Atleast I had fixed income rolling in my bank. But when I think about the bad times I had in office for doing the work that I did not like, I find online business appealing as i am doing what I want to do and what I am skilled in! But till the time, I dont earn any revenue, I am at a loosing side. I want to work hard. I want to understand all these SEO techniques and all the referral programs but that makes me lost. Its too much to do! And its all about traffic! Trying to hold on tight!
Blogging is not passive. For various reasons, we have not kept up with our site. Traffic has dropped way more than 50%. It can be very lucrative as you know, but it does need a certain minimum level of effort to remain so, probably in the 20-hour/wk range. Now, all things considered, that probably isn’t that bad of a trade-off, but a trade-off nonetheless.
​Network marketing, or multi-level marketing, seems to be on the rise. Companies such as Young Living Oils, Avon, Pampered Chef, and AdvoCare are all multi-level marketing companies. You can earn passive income through network marketing by building a team underneath you (often referred to as a down line.) Once you have a large team you can earn commissions off of their sales without having to do much.

So as you can see from the above example, using the concept of residual income, although Company X is reporting a profit on its income statement, once its cost of equity is included in relation to its return to shareholders, it is actually economically unprofitable based on the given level of risk. This finding is the primary driver behind the use of the residual income method. A scenario where a company is profitable on an accounting basis, it may still not be a profitable venture from a shareholder's perspective if it cannot generate residual income.
The appeal of these passive income sources is that you can diversify across many small investments, rather than in a handful of large ones. When you invest directly in real estate, you have to commit a lot of capital to individual projects. When you invest in these crowdfunded investments, you can spread your money across many uncorrelated real estate ventures so individual investments don't cause significant issues.
Index funds provide you with a way to invest in the stock market that is completely passive. For example, if you invest money in an index fund that is based on the S&P 500 Index, you will be invested in the general market, without having to concern yourself with choosing investments, rebalancing your portfolio, or knowing when to sell or buy individual companies. All that will be handled by the fund which will base the fund portfolio on the makeup of the underlying index.
Ranking a website isn’t easy, and it takes at least 3-4 months, but it is rewarding as it brings in passive income every month. With decent traffic to your website, you can earn at least $100 – $200 per month. Those numbers can go much higher as you get more traffic and have keywords with a lot of revenue-per-click. You can also earn some money by selling affiliate products on your website, which is the next idea on this list.
As a person that reads blogs I love it when people add affiliate links of the products they’re talking about because I don’t have to search for them. For example, when I’m deciding which crafts I’ll make with my kids it saves me a lot of time to click on the affiliate links of the products so you’re helping out your reader as well as making side income. See here how I link to products in crafts.
It takes a special kind of person to wear that many hats, and in my opinion, the current positioning in the information marketing industry of “anyone can do this” is just nonsense. Everyone I know who has been successful creating information products is a driven, uber smart entrepreneur. If you’re one of those people, you might consider it. If not, I would look elsewhere.

What if the manager of the Idaho investment center wants to invest $100,000 in new equipment that will generate a return of $16,000 per year? This would provide residual income of $4,000, which is the amount by which it exceeds the minimum 12% rate of return threshold. This would be acceptable to management, since the focus is on generating an incremental amount of cash.


One word of advice, and something I intend to do once I have the money saved up, is to build or buy out property that can support apartments or townhomes. One tough mistake some people make is buying a pair of homes to rent out and they get a nice $2,000-$3,000 a month but that’s it. Buying a house is expensive and the rental prices keep lower income families from potentially coming to you with their money to rent. If you have an acre to work with (more or less is OK too) you should be talking to a contractor to build apartments or townhomes. You will make a little less per unit BUT your audience grows significantly because now you can have college students, single parents, older folks, etc. all able to afford your rental units AND instead of capturing one $1,000-$1,500 a month payments, you can probably charge $700 a month per unit (or more, depending on the market) and build maybe 3, 4, 5, 10 units for the price of a home or two and now you’re making something like $2,100-$10,000 a month. It all depends on what you have to invest but if you’ve got $250,000+ I’d highly suggest you talk to a bank/investor that can get you in touch with a good contractor to build on a property and get permits and take out a matching $250,000 loan (I’ve read that $500,000 is plenty to build a good amount of apartments to start) and you can fill up your apartments and make a killing every month. You’ll have more tenants to deal with but if you’re competitive with your pricing you won’t have a hard time keeping tenants or replacing them.
Other policies define "total disability" as the inability to perform the duties of any occupation. Such a definition is narrower than the definition found in an own occupation policy. Under this definition, you must be unable to work in any occupation, not just your own particular occupation. However, these policies typically define "disability" in terms of your ability to engage in any gainful occupation for which you are reasonably suited based on your education, work experience, and other factors.
As for Mr. Tako’s idea of hiring writers above, it’s not bad. However, in my experience it isn’t great either. Managing writers can be as much work as managing the other aspects of the blog. They come and go and I found myself spending more of my time on tasks that I didn’t enjoy (hiring and interviewing). I also felt like I didn’t have the same connection with my readers.
I launched that in October of 2008, and that very first month I sold that book for $19.99. I sold it in a way where people could come to the site, purchase it and, immediately after, the book, which was simply a pdf file I had written, was directly digitally delivered through an email to them. And as a result of that payment, it was just money into my Paypal account. That first month, I made $7,008.55. That was just life-changing for me.
About Blog Hi, I’m the Passive Income Earner. I also go by other names, such as Canadian Dividend Growth Investor. I’m based in Canada and I’m on a journey to build a passive income with dividends. In this blog, I share my experience in personal finance and investing, including mistakes I made and lessons learned. Occasionally, I will also write about financial and investing concepts I learn. Follow this blog to know about my journey on passive income through dividends.
Not exactly, even though that’s what passive income pushers would have you believe. No, once your site goes live, you need to perform various marketing tasks like promoting your posts and interacting with people on social media, commenting on other blogs, and seeking out new promotional opportunities. Oh and any good blog out there isn’t just preloaded with content and left to stagnate. No, you actually have to write new posts, too. And even if you hire someone to write the post for you, it’s you who has to edit them, schedule them, and oversea the whole operation. All of these things are not passive at all.
I tried this myself and so have many people – I get emails all the time about this and what happens is most people spend hours and hours trying to make a free theme look nice and end up buying a paid theme just like I said. It’s funny actually! Cause they’re always like “I should have listened to you because I just wasted three days of my life.” LOL
Then, at the end of three months from the date of the domain registration, I'll let you know how much the blog is currently earning. I'll share traffic stats (you'd be surprised how little traffic you really need in order to earn a decent start-up income). I'll share specific revenue stats (as much as I'll be allowed to based on the ad networks' policies). I'll tell you exactly what I did to get there. My goal is to show you that you can at least hit a three figure income in three months. Obviously I'm not aiming for $100 to just call it a day. I will do the best I can using as little as I can in a model that anyone can follow. Some general updates will be posted here just to let you know the project is still under way. I hope that teaching by example will help to alleviate some of the fears some freelance writers have about blogging for residual income. Will you be along for the ride?
An interesting story going back to my LEED book — when I sold that book the first month, about 20%-25% of the customers were people who had already passed the exam. They emailed me and said Pat, I wanted to buy this book from you because I needed a way to pay you back for all the information you shared for free with me to help me pass the exam before.

Hey, readers. I need your help today. Please vote on the poll at the end of this post. My question is this – should I consider blogging income as passive income? In 2017, we are very close to being able to cover 100% of our expenses with our passive income, but we’re not quite there yet. I don’t count blogging income as passive income at the moment. If I count blogging income, then we’re there. I’d like your opinion on how I should count blogging income. Blogging isn’t really passive, but the income is. It’s somewhat difficult to categorize.


Residual income is the best model for money generation. Once you master and build up one avenue, you can devote your time and money into another avenue. Eventually you start reaping the benefits of multiple residual income avenues. Enabling you to have complete financial and time freedom. I recommend to all people to build these types of asset models as they can greatly improve their life.

If you read everything I said here and your response is, “Okay, that’s fair. I can give it four years,” then you’re already way ahead of most people. On the other hand, you might also say, “Jon, this is interesting, but I really don’t have that kind of time, so I’m going to bow out now.” In that case, congratulations, you just saved yourself a lot of wasted time.
Do you know of a successful business that needs capital for expansion? If so, you can become something of a small-time angel investor and provide that needed capital. But rather than offering a loan to a business owner, you instead take an equity position in the business. In this way, the business owner will handle the day-to-day operations, while you will act as a silent partner who also participates in the profits of the business.

Under throughput analysis, the only factor that matters is the impact of a proposed investment on the ability of a business to increase its total throughput (revenue minus totally variable costs). Under this concept, the main focus is on either enhancing throughput through the bottleneck operation or in reducing operating expenses. This analysis requires a consideration of bottleneck usage by the likely mix of products to be manufactured, and their margins. This is a much more detailed analysis than is contemplated under the more simplistic residual income approach.
Great post and comments. All your points in the article are spot on. My vote is Definitely NOT passive income. Launched my blog about 1 year ago without a lot of clear direction. After working with a productivity coach, we narrowed the focus (somewhat) and got rolling with more regular posts in March/April 2017. Small budget outsourcing on Graphics and SEO moved the needle a bit further. Google Adwords campaign a bit further. I just spent about 5 hours re-working a guest blog post for a food site, after already putting in at least 5 hours on the original version. Especially in the early years, there is NOTHING passive about sweat equity. Reducing the learning curve really does add real skills though, so you can hit the ground running and efficiently manage your time. Was interesting to see the vote tallies, thanks for the post.
Finally, market your available photos. Get active in photography forums, social networks, guest posting about photography will help you a lot. You probably aren’t going to get rich selling photos online, but you can earn some extra cash passively.  Say you earn $1 per month for every image listed and if you have 50 images available for sale, you may be earning around $50 per month.
Of course, you can make honst money in Internet info-products, or affiliate marketing, or other such areas where people tend to get drawn to "passive income" fantasies. But, to make real money over the sustainable long-haul, you must treat these like any other business. In other words, you must provide real value to real customers with a real need.
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