This lesson of repackaging, proved transformational for my second information product all those years ago. I took a treasure trove of writing and turned it into several multimedia forms, including audio and video. I was then able to sell the course as a multimedia driven training program. It allowed me to charge 4 times the price (of an already expensive ebook), and dramatically boost conversions.
Residual income is the amount of net income generated in excess of the minimum rate of return. Residual income concepts have been used in a number of contexts, including as a measurement of internal corporate performance whereby a company's management team evaluates the return generated relative to the company's minimum required return. Alternatively, in personal finance, residual income is the level of income that an individual has after the deduction of all personal debts and expenses have been paid.
Frequent updates -- Sometimes you just won't feel like blogging, and that's okay. Don't stress yourself out feeling like you have to stick to rigid posting schedules or that you have to post every day. Are frequent updates nice? Sure they are. But they're not always required. I mentioned my two highest-earning blogs (small business and PR) before. Both of them can go for months at a time without an update. In fact, I took an announced 6 month hiatus from NakedPR.com previously. During that break traffic nearly doubled, and income followed suit. Even here, where I try to post more frequently (even twice a day a lot of days), I see subscribers and traffic increase when I go a few days without posting. It's become pretty predictable. So go ahead. Feel free to take a break every now and then. It gives your readers a chance to catch up or dig into your archives (where some of your best content might be hidden away). Don't decide on a solid schedule up front. Play with it and see what works best for your niche and your readers.
The more residual income you can build, the better off you’ll be. In fact, it’s said that the average millionaire has 7 different streams of income. By creating passive income streams that generate money while you sleep, you’ll build wealth faster and diversify the ways you’re able to make money – which helps protect you from the loss of any one individual income stream.
Logan is a CPA with a Masters Degree in Taxation from the University of Southern California. He has been featured in publications such as Debt.com. He has nearly 10 years of public accounting experience, including 5 with professional services firm Ernst & Young where he consulted with multinational companies and high net worth individuals on their tax situations. He launched Money Done Right in 2017 to communicate modern ideas on earning, saving, and investing money.
It might all seem pedantic but I think the words we use to describe things are important. And calling a business passive when it really isn’t can set people up for disappointment and even failure. It’s not a fair description of the work involved. Sure, you might be able to lounge on a beach as money rolls in but only after you’ve put in many hours of work first and only with the knowledge that you’ll have to sit back down at the computer again at some point to invest further in your business.
Affiliate marketing spins around having readers click on the links in your articles and then subsequently purchasing the products you were writing about. Once they click the link in your article and then buy the product, you get a piece of the pie through commission. Commission varies among companies, but usually it is anywhere between 2% up to 10%.
I won't announce the blog here (I won't use an existing domain name I have so you'll be able to verify when it was registered through the WHOIS records after the experiment ends to make sure it wasn't a longer-running site). I don't want to use this blog to push traffic to the new one (or any of my other blogs). Marketing will all be things you can easily do yourself. I'll use my networking environments like forums and social media sites. I'll follow simple PR and marketing principles to build some exposure, traffic, links, and income.
No two blogs are really the same. There are no rules about what you have to post. There are no rules about when you have to post. There are no rules about how often you have to post. But there are a few things that will give you a better shot at earning some real income in no more than a few months' time. Here are some of the keys to successfully earning through your own blog:
I have posted a few times about the idea of passive income. Real estate investing is a much applauded form of ‘passive income’ in the modern sense. If you own properties, and rent them out, you will get rent checks coming in month after month, right? Right, but you still have to go out and locate the tenants, take care of utility issues and upgrades, etc. The idea of passive income is not that you have to completely do NO work, but the idea that when you set up a certain system, most of the day-to-day tasks are on auto-pilot. If you post everyday for 3 years straight, you will still get traffic in from the search engines, Yaro. As long as the ads are still on your site you will receive the passive income. This is your ‘system’. The idea of passive income is that so which you have the freedom to do something when you want to do it and you don’t have to give up working hours to go do that thing AND the money will still keep coming in. This can only happen if you set up your system.
However, depending on the policy, an individual receiving residual, rather than total, disability benefits may receive a reduced benefit or no benefit at all if her monthly income exceeds a certain percentage of pre-disability income. In some policies, in order to qualify for residual disability benefits you must first qualify for a period of total disability. You can purchase a stand-alone residual policy, known as an income replacement policy, or a total disability policy with residual coverage as a rider. The income replacement policy is generally less expensive than the total disability policy.
I do most of my work at night after they go to bed. Sometimes I can work during the day and I get a few hours to answer emails or do non-heavy brain activity, but it’s harder to do creative stuff like writing where I need large blocks of time, so I do that after they go to bed, from 8pm till about midnight or 1am. I do all my work when I can completely focus on work, and then I can completely focus on family when I need to focus on family.
Wouldn’t it be nice to earn money while not working? That money is called residual, or recurring, income. It's what can happen after you put a lot of time, effort and sometimes money into a job to continue to get paid for the work months or years after it's done. (Salary jobs are part of linear income. This income is directly related to the number of hours you work. If you work 40 hours, you get paid for 40 hours of work.) Once you set up your business to earn residual income, you continue to make money while doing other things – maybe even starting a new business to generate more residual income!
Other than investing in mutual funds, resources and stocks, there are three main industries that will pay a residual income. They are insurance, investment brokerage and network marketing. Further breaking this down, there is really only one industry that will allow you to continue working where you are working, while developing a residual income part time and that is the network marketing industry.
Domain names cannot be replicated. If one is taken, the only recourse would be to approach the owner to discuss a sale. While there are other variations you could choose, sometimes owning a certain domain (especially if it is attached to your business) can be worth the premium. Often, people will scout out domain names that are still available, buy them, and then sit on them in order to sell them down the road. Depending on who may want the domain down the road, you could sell it for a large markup.
Get your basic blog set up. This involves choosing a niche (use the Adwords keyword tool to find out if people are really searching for information in the niche first), registering a domain name, getting a hosting account, setting up your basic blog installation (I recommend WordPress.org), and choosing a theme (design). Rather than go through these steps in detail here, you can follow my instructions on getting WordPress set up over in our 30 day marketing bootcamp series for freelance writers over at QueryFreeFreelancer.com.
Residual income is different from a salary, or linear income, which is paid out strictly based on the number of hours a person works. Someone who works on a salary is often said to work “paycheck to paycheck.” This is because he pays all of his bills with his first paycheck and then must wait until he gets paid again to have more money. Ideally, someone will work hard building up a business so that he can enjoy the residual income once his goals have been met. Then he can work on additional projects while still earning money from his business.
It's important to note that many policies use both an "own occupation" definition of disability and an "any occupation" definition. You may purchase a policy that provides own occupation coverage for a limited period, such as two years. When this period ends you must meet the narrower "any occupation" definition of disability to continue receiving benefits. Long-term disability policies are often designed this way.
Now, anyone in the business of convincing you to start a passive online company will tell you that getting started does take actual work. Often, quite a bit of work. You’ll need to write a piece of intellectual property from scratch like an eBook, guide, or several blog posts. You’ll need to set up an online store. And though you’re not creating the products yourself, you will still need to invest considerable time in setting up the site and customizing it.
Ranking a website isn’t easy, and it takes at least 3-4 months, but it is rewarding as it brings in passive income every month. With decent traffic to your website, you can earn at least $100 – $200 per month. Those numbers can go much higher as you get more traffic and have keywords with a lot of revenue-per-click. You can also earn some money by selling affiliate products on your website, which is the next idea on this list.
If you read everything I said here and your response is, “Okay, that’s fair. I can give it four years,” then you’re already way ahead of most people. On the other hand, you might also say, “Jon, this is interesting, but I really don’t have that kind of time, so I’m going to bow out now.” In that case, congratulations, you just saved yourself a lot of wasted time.
For example, say you watch the interview they did with The Minimalists a while back, you straight away start getting all these thoughts about whether minimalism is a good subject to create an info product around, or whether it could work as an affiliate site that links out to all the products on minimalism (and trust me there are literally 100+ minimalism ebooks out there that you could affiliate sell, oh the irony).
Another popular online passive income strategy is to write an ebook. Then you just need to build a website for it and watch as the money rolls in with each purchase. You only have to do the work upfront and then you just sit back and enjoy notifications from PayPal as more moolah hits your account. This is often touted as one of the best ways to earn a passive income online.
Udemy is an online platform that lets its user take video courses on a wide array of subjects. Instead of being a consumer on Udemy you can instead be a producer, create your own video course, and allow users to purchase it. This is a fantastic option if you are highly knowledgeable in a specific subject matter. This can also be a great way to turn traditional tutoring into a passive income stream!
I no longer count traditional publishing as passive income because after you’ve spent half a dozen years pitching agents, arguing with publishers, and having your heart broken repeatedly only to make about a dollar per book, it’s not really passive income. More like overdue income. The responsibility that traditionally published authors shoulder is much too high and the cut far too little to make this even a profitable, let alone passive, income option for most writers.
I spent about $45 on Facebook Ads targeting clicks to my book on Amazon. I paid around $0.30 CPC, and 155 clicks in total, but I couldn’t track how many sales were from Facebook, and I didn’t see ROI because I estimated 3–5 ad-driven book sales, which is at best $9 per additional sale. The other issue is that Amazon doesn’t tell you anything about who’s viewing your page or referral sources, so it’s hard to close the loop.
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In addition to the obvious — increasing your monthly income — many people develop specific investment plans for their monthly residuals. Popular strategies include allocating monthly residuals to a retirement account, a down payment on a home, education expenses and an emergency fund. Your strategy should include establishing a reserve for income taxes if you receive residuals in full, without withheld taxes. This prevents unwelcome surprises at tax time.
I’ve been writing about this since around 2006 or 2007 and I have a monthly article about “alternative income”, which is what I consider blogging. You could say it’s another term for “50% passive.” No one would confuse it with collecting dividends from a dividend ETF, but at the same time, you can take a week off and still earn a certain percentage or baseline of what you may earn if you wrote actively.