Not passive. I suppose blogs have a “long tail” like any copyrighted work of art (book or song or whatever), but I don’t think it’s as easy to keep it monetized. That would be an argument for condensing and reformatting your blog posts to an updated, organized print or e-book. I think your traffic estimate is too generous, if you stopped producing current content.
I'm going to be choosing a niche and domain name this week and launching a new WordPress blog. The only money I'll spend will be for the domain name (I'll use existing hosting as you might do if you're already hosting your own professional site). No paid advertising. No paying for custom designs or coding. I'll be launching the blog in the same way many of you might -- spending as little as possible up front.
I thought I was done, but my sales went up actually, because I think people saw there were guides there and looked to see what else was there, and I was able to price lower because I’m just Pat and they’re a company with overhead. So my guide, which was $29.99 at that time, was outselling their other guide because their guide was in the $100 range, and I think people resonated with me and my story: Hey, I’m Pat, I’m just like you. I created the guide that I wished was available when I took the exam.
Admittedly, there are 100s of books out there covering the exact same stuff, but what I like about this – and in a similar vein to Get Rich Click – it’s the comprehensive listing and side-by-side comparison of all the different techniques and tips that I freaking love. Once again, I know all the stuff in this book pretty well now, but I still run over it frequently to jog my memory and use it to work out whether I’ve covered all my bases – kind of like a checklist in that sense.