It may sound like a daunting task, but it can be explained in a simple way. You have to satisfy a need that people have. Do people want a website that connects them to others with a similar interest? Do they want cheaper air fares? Do they want a personalized career path finder? You don’t have to create something new or ground-breaking; you can simply take existing services, and improve them in some way. Or you can create your own.
Self Publishing is mainstream today. When you purchase an eBook off of Amazon there’s a pretty good chance you’re buying a self-published book. Self-publishing is also ridiculously easy. I tried this a few years ago and couldn’t believe how simple the process was. To self-publish a book you’ll first need to write and edit it, create a cover, and then upload to a program such as Amazon’s Kindle Direct Publishing. Don’t expect instant success though. There will need to be a lot of upfront marketing before you can turn this into a passive income stream.
Just because the whole notion of passive income isn’t all that passive, doesn’t mean you can’t build monetization into your WordPress site with minimal effort. You’ll still need to participate in all of the general site upkeep tasks like writing new posts, marketing, and site maintenance, but the money-making approach you take can be quite simple and require little work on your part once set up.
What you should know, though, is that book sales on Amazon are still massively fruitful. Founded in 1999, Amazon was the original online book retailer, but they've expanded exponentially into a store that sells just about anything. Amazingly, Amazon sales currently account for 43% of all online purchases. 25% of all US adults are Amazon Prime customers, and they ship 1.6 million packages every day.
Stock dividends: Some stocks, especially stocks from big corporate standouts, pay dividends to shareholders based on the number of shares they own, and the percentage of the stock price on the dividend date. For example, if a company pays out 3% on a stock that's trading at $100 per share, you'll earn $3 for every share of that stock you own. Add it up and that can be good take-home pay as a passive investment.
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And speaking of not selling to everyone, don’t try to create products that are trying to speak to everyone. Don’t be afraid to get specific. For example, I’m no longer buying “how to make money blogging” courses that are meant to include beginners. Why? Because I can count on 75% of the content, if not more, to be about things I’ve already done – buying a domain, setting up hosting, setting up this, that and the other thing. I’m spending money on things specifically created for people at my stage of the game. And guess what? That creates a lot of opportunity for you in creating additional courses! You can create one for the beginner, intermediate and advanced user. That's a lot of income potential.
The only way to increase your income substantially, then, is to reach more people. The difference, put simply, is between writing an article and a book. If you write an article and sell it to the New York Times for $1 a word, you’ll never see more money from that piece again. On the other hand, if you were to create a collection of articles and sell it in a book, you may (depending on various factors, which we’ll get to) see money from this book over and over again until you keep it in circulation.
Another benefit of residual income is that, if the income stream is large enough, one does not need the main focus of his life to be on making enough money to survive. Having a comfortable and continuous level of residual income opens up more opportunities to travel, look into other business opportunities, and even take the time to indulge in his hobbies.
I would not have read this post now if I could’ve slept. I’m glad I read it though because I have heard how easy and fast you can make “passive” income and not have to work many times. I am not one to spend on a lot of programs but I am finally realizing how much work is involved in getting to a point where you only work a few hours a week and make a good living.
The Four Hour Work Week – The book speaks to the value of time and how to leverage it. He encourages you to create a business that supports your lifestyle. I also love his concept of having mini-retirements along the way, rather than waiting for someday when you have the time but not the health. There are some step-by-step guides in the book that are extremely interesting to read. It’s definitely changed the way I look at work. Here’s a full review.
Start Something That Matters – Book by Blake Mycoskie, founder of Toms shoes. It’s a great intro to the world of social entrepreneurship. For those who don’t know what Toms is famous for, they donate a pair of shoes for every shoe sold. In a nutshell, this book has strategies on building businesses, a heavy dose of inspiration, and ultimately makes you feel like it’s possible that your one idea could change the world.
#2. Offer discounts: Approach bloggers in your niche and send them a copy of your book. Most Instagrammers love to receive anything that’s going to make it easy for them to create fresh content. Be sure to send them a good quality image of your book cover. Offer discounts on your ebook. Writing about business or marketing? Using case studies, or other entrepreneurs as examples in your work give you the chance to reach out to those people.
This startup work is something that anyone involved in establishing passive income will admit requires some serious elbow grease. It’s the great exception to the whole notion of “passive” income in that it’s decidedly not passive. And for the most part, this is acceptable. People seem to get on board with this idea. “Hey, if I just buckle down and do a bunch of work right now, I’ll be able to sit back and enjoy the fruits of my labor later.” It’s a simple enough concept.
A very thoughtful list here. Another relevant book published this year is “Retirement Planning for Young Physicians” by Dr. Ralph Crew. It covers many of the topics discussed here from the perspective of a physician who has successfully saved and retired. The book adds a lot to these discussions with a focus on the importance of lifestyle choices, as well as a realistic (though sobering) view of likely future physician income trends and how to plan accordingly for retirement.