Obviously, if you’re starting from scratch and you haven’t written your book quite yet, you should think about subjects that are of interest to you. If you write about topics that you lack a passion for, you’re embedding your own boredom into your poorly-prostituted words, and no-one’s gonna go for that; regardless of how punchy you make your title.
This is another way to earn passive money from a website: sell affiliate products. Affiliate marketing is convenient and effective, because you don’t have to create or retail any products; you just need to get people to buy a product through your link, and you automatically earn a (small) share of the revenue. The most popular affiliate programs are Amazon Associates and Clickbank.

Index funds provide you with a way to invest in the stock market that is completely passive. For example, if you invest money in an index fund that is based on the S&P 500 Index, you will be invested in the general market, without having to concern yourself with choosing investments, rebalancing your portfolio, or knowing when to sell or buy individual companies. All that will be handled by the fund which will base the fund portfolio on the makeup of the underlying index.


I say almost because in truth you still need to do something in order to keep sales coming through. That something is usually write new content to keep the blog active. Without activity, eventually the flow of traffic will cease. It might take a long long time, especially for blogs in a high authority position with firm rankings in the search engines, but eventually, a blog with no new content stream will die…at least I think it will (I often wonder whether a blog like Steve Pavlina’s would ever die given the eternal nature of his blog posts – I think the search engines and all those incoming links might continue to send him traffic for a long, long time).
The Book on Rental Property Investing – Brandon Turner helps to run one of my favorite real estate investing sites, Biggerpockets. His book is written in the same easy style and with the same intent as the blog – to help everyone have an understanding of real estate investing. It contains lots of practical advice and it is completely honest in saying that real estate investing is not a get-rich-quick scheme… but anyone can do it.
Great post and comments. All your points in the article are spot on. My vote is Definitely NOT passive income. Launched my blog about 1 year ago without a lot of clear direction. After working with a productivity coach, we narrowed the focus (somewhat) and got rolling with more regular posts in March/April 2017. Small budget outsourcing on Graphics and SEO moved the needle a bit further. Google Adwords campaign a bit further. I just spent about 5 hours re-working a guest blog post for a food site, after already putting in at least 5 hours on the original version. Especially in the early years, there is NOTHING passive about sweat equity. Reducing the learning curve really does add real skills though, so you can hit the ground running and efficiently manage your time. Was interesting to see the vote tallies, thanks for the post.
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I wouldn't think of a high yield savings account as a source of passive income but your savings should be getting something (less like Seinfeld syndication residuals and more like a commercial jingle residuals!). It won't make you rich but it's nice if your baseline, risk-free rate of return on cash is 1% or more. The best high yield savings accounts (or money market accounts) offer higher interest rate and there is absolutely no risk. CIT Bank currently leads the pack with the highest interest rate.
If retirement is a goal of yours (and who doesn’t want to retire someday?!?), it’s important to learn how to start investing. In fact, funding your retirement accounts should be at the top of your list. While these accounts won’t help your immediate situation, by stashing cash now, the residual income they create should help propel you through your golden years.

4. We do our own IT, website design and implementation, write all our own materials, do ongoing research to keep it fresh and develop new products and technologies, market, mail like madmen (our emailing subscriptions alone cost us $1,100 per month, but we’ve got a list of 15,000 after four years in the biz), and somehow manage to keep the dishes clean, food in the fridge, and love our 4 kids as much as we can.

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They've delegated, automated, streamlined, systematized, etc. Not with the intention of sitting on some beach somewhere for the rest of their lives and watching the checks roll in, but with the intention of freeing up their time to create even more value that they're inspired to create, either by leading that business to the next level of greatness and service to greater audiences, or by starting a new business.
It’s going to be a little bit tough in that I won’t be able to share the actual site here (to avoid an unfair advantage). I will say that the niche will revolve around PR writing — a specialty area for me, and one my research and experience has told me will probably monetize well (precisely the kind of thing anyone should know before starting a blog for income’s sake). I’ll hopefully find the domain name today to start the 3-month period now. I’m about to quit for lunch, so I’ll see what I can find during my lunch break and deal with the basic setup quickly.
It may sound like a daunting task, but it can be explained in a simple way. You have to satisfy a need that people have. Do people want a website that connects them to others with a similar interest? Do they want cheaper air fares? Do they want a personalized career path finder? You don’t have to create something new or ground-breaking; you can simply take existing services, and improve them in some way. Or you can create your own.

Investing in a business: Another good way to generate passive income is to invest in a business --even a small one -- in return for a percentage of the profits - just like Shark Tank, only smaller. Lending $10,000 to a local business that, for example, is working on a mobile app for Apple phones could lead to a passive income-generated share of the profits when that mobile app starts selling like hot cakes.
The second big takeaway for me, was to pick a niche you know, you find interesting AND where there is demand for your product – ie willingness to buy/pay.  A lot of people only remember the first part of this 2-part formula, and end up creating a blog on knitwear for kittens.  But it’s the overlap of passion and profit that Ferriss stressed so much.
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