Eventually, I’ll have to stop blogging altogether. Don’t worry, it won’t be anytime soon. I still enjoy blogging, but I just don’t see myself blogging when I’m 70. That’s 27 years away so we have plenty of time left. I really don’t know what will happen to our traffic if I stop blogging completely and just repost old articles. I suspect the traffic will slowly drop and stabilize at some point. If you have firsthand experience, I’d love to hear about it. My optimistic guess is that traffic will eventually drop to 50% of the current level.
I was so excited I wanted to share how it all happened and what I had learned, so I created SmartPassiveIncome.com that same month. Then, as sales grew on the LEED stuff, I had more and more to talk about and I kept sharing how much I was earning and what I was leaning — things that went right, and stuff that didn’t go right. A year and a half later, I started to accumulate a large following and be known as a transparent leader in the space of online business education. I then started a YouTube Channel and my podcast. Then I wanted to experiment. I created new businesses outside of anything I was already doing, and sharing that along the way — that’s how SecurityGuardTrainingHQ.com, CreateaClickableMap.com, FoodTruckr.com and other sites came about. Recently, I started getting involved with public speaking. All the sites have kept growing and people have shared their success stories based off of my own experiments with me, and here I am today.
In my case, I tried leaving the site in “automatic” mode a few times, when I did not have the motivation to post anything new. I found that my traffic, then my revenue, quickly tanked to half of what it should be. So far this has been motivation enough for me to keep writing, when nothing else would keep me motivated. But I have no reason to believe the “passive” part of the revenue would last more than one year. I can imagine revenue progressively going down, until it does not even pay for the server costs anymore.
About Blog An engineer tinkering with passive income. I’m Jalpan Dave and my interest in money, investing and entrepreneurship goes back to when I was 13 years old. I started this blog to share my journey and experience with anyone who may benefit from it. I also want to document my journey as I build a stream of income from all 4 categories (paper assets, real estate, business and commodities).
Self Publishing is mainstream today. When you purchase an eBook off of Amazon there’s a pretty good chance you’re buying a self-published book. Self-publishing is also ridiculously easy. I tried this a few years ago and couldn’t believe how simple the process was. To self-publish a book you’ll first need to write and edit it, create a cover, and then upload to a program such as Amazon’s Kindle Direct Publishing. Don’t expect instant success though. There will need to be a lot of upfront marketing before you can turn this into a passive income stream.
It’s going to be a little bit tough in that I won’t be able to share the actual site here (to avoid an unfair advantage). I will say that the niche will revolve around PR writing — a specialty area for me, and one my research and experience has told me will probably monetize well (precisely the kind of thing anyone should know before starting a blog for income’s sake). I’ll hopefully find the domain name today to start the 3-month period now. I’m about to quit for lunch, so I’ll see what I can find during my lunch break and deal with the basic setup quickly.
Great article, Joe! I’ve thought about this a lot…whether blogging is passive or not. By definition, it probably isn’t (since the income goes away if you stop), but it FEELS passive. “feels”. Ew. Feelings. Blegh. Anyhoo…even if it isn’t passive, I can’t stop doing it because I love it so much. So if you like writing and interaction with readers, it seems passive, but to anyone else, they’ll have to put in a lot of work for very little gain, so it seems VERY active.
Also, I know from my personal experience that when you only do something because you think it’s a money-spinner you end up nearly killing yourself to get the idea over the line. I remember creating a careers advice site that bored me to tears. Every word I wrote, hurt a little. All 200,000+ words! Do not put yourself through this pain. I know I won’t ever again.