Bloggers undervalue their offerings so often. It’s tragic in some cases. As someone that buys a lot of digital products, I urge you to price your offering higher than you think it’s worth. Why? Because I can’t tell you how often I buy $7 eBooks, give them a 15-minute scan and never implement a thing. $7 isn’t a big commitment to me. When we get into the $49-range on the other hand, I’m putting that puppy to work. I’ve got to make that money back. I immediately see your product as being of higher value before I even open the file.
The appeal of these passive income sources is that you can diversify across many small investments, rather than in a handful of large ones. When you invest directly in real estate, you have to commit a lot of capital to individual projects. When you invest in these crowdfunded investments, you can spread your money across many uncorrelated real estate ventures so individual investments don't cause significant issues.
Investing in rental properties: Another form of real estate investment, rental investments (i.e. becoming a landlord) could steer you down the passive income path of steady monthly rent checks that you can use to pay off a mortgage loan on the rental property. After the mortgage is paid off, those monthly checks go right into your bank account -- potentially for years to come.
Blogging has a very steep learning curve, but if you jump in head first and take it one step at a time (I recommend tackling only one confusing thing per day) and do one new thing each day to work on your blog, you will eventually get to a place where none of it seems confusing! (If you try to tackle too many new things at once, you WILL get discouraged! I urge you not to do this.)
Jon, you always keep it real and I LOVE that about you and your writing! You are so right! There’s always an amount of work that goes into creating “passive income” or becoming a blogger who monetizing with services and courses. Thanks for being honest about how long it can take to truly master the required skills. Frankly, I’ve done my 4+ years of undergrad and grad school and what I’ve been learning in the last 2-3 years as I’ve dug deeper into improving my copywriting and blogging skills by taking classes with yourself and other trustworthy mentors is giving me the best foundation to help me build my freelancing business and ultimately step away from my 9-5. For me, it’s all about who I work for, under what conditions, when, and for how much, rather than a “no-work-at-all” lifestyle. That’s totally unrealistic. And I appreciate you, as a well respected “Guru” yourself, for saying so!
This book is a definite must read, and in the top 5 out of this list. My favorite use for this book is to help people decide what business model to pursue – for a start anyway. ie info product v membership site v affiliate marketing. Since Joel compares them all and shows you the major challenges for each (along with how-to guides), the task becomes a lot easier.