That opportunity was always there, but I didn’t realize it until after four or five people said, “Pat, your stuff is so good, I would pay you for it.” That’s when I finally took action. I began reading as much as I could about doing business online and listening to podcasts and reaching out to people doing it already. I connected with them and created an ebook study guide, a digital book that could help my visitors pass the LEED exam.
Residual income is calculated as net income less a charge for the cost of capital. The charge is known as the equity charge and is calculated as the value of equity capital multiplied by the cost of equity or the required rate of return on equity. Given the opportunity cost of equity, a company can have positive net income but negative residual income.
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As for Mr. Tako’s idea of hiring writers above, it’s not bad. However, in my experience it isn’t great either. Managing writers can be as much work as managing the other aspects of the blog. They come and go and I found myself spending more of my time on tasks that I didn’t enjoy (hiring and interviewing). I also felt like I didn’t have the same connection with my readers.
Fulfilled-by-Amazon (FBA) - you set up the listing of your product, but Amazon store and ship your products on your behalf. Your products get to be part of Amazon Prime (which is a major bonus). Additionally, Amazon handles your customer services: dealing with refunds or problems on your behalf. Sound good? That’s why it’s the most popular option for total beginners.
Try to write one good post about an expensive product or a list of expensive products that you recommend and actually use. Make sure it has good SEO and wait about 6 months for it to start making money. This is what started making me money at first. My Non-toxic play mats posts got on the first page of Google results and it started making me affiliate income.

Some other parts of the book echo advice found in other bestsellers, with the section on how to create a lean startup being reminiscent of Eric Ries’ advice in Lean Startup – this by the way is one of the biggest lessons I think people new to the world of passive income need to realize…you can get started this week, with just $50, and still be on a level playing field with people who have a ton of money behind them (well, almost).
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