Finally, a straight forward, honest blog post about earning a “passive income” online. Your time frame is dead-on, Jon, as I have been working online for about 7 to 8 years and just now feel like I am getting a handle on most of the skills required. The real truth is that most online bloggers or marketers have to master many, many skills before he or she can claim true success. Of course, that all depends upon how to you rank your success. If you’re a person who enjoys tackling new challenges, learning new skills, and has a knack for writing, then the online world is definitely the place for you. Just remember it takes a personality who is willing to persevere and who isn’t discouraged easily. That being said, it’s a heck of a lot of fun!
Now that we've found how to compute residual income, we must now use this information to formulate a true value estimate for a firm. Like other absolute valuation approaches, the concept of discounting future earnings is put to use in residual income modeling as well. The intrinsic, or fair value, of a company's stock using the residual income approach, can be broken down into its book value and the present values of its expected future residual incomes, as illustrated in the formula below.
I’ve been writing about this since around 2006 or 2007 and I have a monthly article about “alternative income”, which is what I consider blogging. You could say it’s another term for “50% passive.” No one would confuse it with collecting dividends from a dividend ETF, but at the same time, you can take a week off and still earn a certain percentage or baseline of what you may earn if you wrote actively.

Most websites say you should build up an email audience and give them early access and ask them to write reviews. I had no such audience. So when I launched, I emailed tons of my college friends, high school friends, and made posts on Facebook and LinkedIn announcing the book was out there. Some people posted reviews, which helped initially. I also gave out free copies to people if they expressed interest in being reviewers, but many of them never wrote a review :(


The second big takeaway for me, was to pick a niche you know, you find interesting AND where there is demand for your product – ie willingness to buy/pay.  A lot of people only remember the first part of this 2-part formula, and end up creating a blog on knitwear for kittens.  But it’s the overlap of passion and profit that Ferriss stressed so much.
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