Fox’s book is a little outdated now, but the alternative passive income streams he mentions includes straight up blogging (with the advertising and affiliate marketing as the natural monetization strategy), but also podcasting (don’t agree with this so much as a direct revenue stream) and vlogging (video blogging / web TV, whatever you want to call it).
What you should know, though, is that book sales on Amazon are still massively fruitful. Founded in 1999, Amazon was the original online book retailer, but they've expanded exponentially into a store that sells just about anything. Amazingly, Amazon sales currently account for 43% of all online purchases. 25% of all US adults are Amazon Prime customers, and they ship 1.6 million packages every day.
On August 4, 2003, Brad and Karen Murray’s marriage ended. They continued arguing over their assets for another four years. Brad worked as an independent broker for Ameriplan – a marketing company specializing in providing discounted rates on services related to healthcare. As part of his job, Brad sold monthly memberships to Ameriplan’s discounted health plans. He also recruited other brokers to do the same.
All this time I’ve felt discouraged that if been studying online marketing and blogging for over five years, but don’t have a blog or a business to show for it yet. But I’ve definitely learned a lot since I discovered Copyblogger and learned the word “copywriting” in 2011. I fell in love with marketing that day and haven’t stopped reading about it since. But this is probably the first time I’ve heard any blogger say to study for years first. Wow, that makes me feel less like loser staring from the sidelines. And I look back at all the businesses ideas I had throughout the years that I would’ve wasted time on, and all of my goofy ideas for marketing as I was still finding my way to the best teachers. Well now I definitely feel like a have a degree in online marketing and blogging, and I’m putting it into action, but not without investing time to learn about my target audience and testing what will interest them.
Setting up a Google AdSense website is a simple and effective way to earn a passive income stream. The way it works is that you first have to find low competition keywords in a niche. Use Long Tail Pro to find keywords with low competition that get at least 1,000 – 2,000 searches per month. Then, write long, useful, and SEO-optimized articles around those keywords. Lastly, promote your website on social media and build backlinks to it.
On the blog aspect, you need to keep posting regularly, otherwise ultimately your traffic will tank (and so will your revenue). That can also be outsourced to some extent: you can pay people to write for you. But your audience are not morons: if you’re open about it they might be ok with it once in a while. If you’re not open about it: they’ll notice.
Build a list in a particular niche and tell them stories. Create a bond. Build a relationship with them. It's important. Then, when you've created a bit of culture, start marketing affiliate products or services to them that you think they might like. Just be sure that you personally vet out whatever it is that you're selling to avoid complaints if the product or service falls short.
Monthly residuals are a wonderful method of increasing your income, getting paid for things you did in the past that continue to generate money for you. Those who qualify receive a check or electronic payment every month based on work completed in the past. Many sales and marketing people earn monthly residuals by selling a product or service that generates income months or years after the original sale. For example, you might sell a life insurance policy with a 10-year term. The insured pays his monthly premium religiously. The insurance company then pays the selling agent monthly residuals — a percentage of the monthly premium — for up to 10 years.
On the other hand, blogging income is somewhat passive. We’re in Hawaii this week and the blogging income should keep rolling in. I’ll check the site once in a while, but I’ll log just a few hours this week. One week off won’t make any difference in the income especially since I have the posts scheduled. One week is just too short to make a difference.
Most workers earn income by performing tasks and receiving compensation from an employer or a client paying for services. Earned income is compensation made through active work that results in an immediate payoff. Residual income, also known as passive income or unearned income is money you receive periodically that does not require constant active effort. Passive income has several notable advantages and disadvantages with respect to earned income.
Index funds provide you with a way to invest in the stock market that is completely passive. For example, if you invest money in an index fund that is based on the S&P 500 Index, you will be invested in the general market, without having to concern yourself with choosing investments, rebalancing your portfolio, or knowing when to sell or buy individual companies. All that will be handled by the fund which will base the fund portfolio on the makeup of the underlying index.
Tied into this point, I like how Scott discourages big dreaming from the point of view that when you try to solve too big a problem, you’ll normally fail since you don’t have the resources to tackle it – eg don’t reinvent say ecommerce platforms with complex software, instead create an online video-driven course on how to build online stores using WordPress (as an example!).