This book is a definite must read, and in the top 5 out of this list. My favorite use for this book is to help people decide what business model to pursue – for a start anyway. ie info product v membership site v affiliate marketing. Since Joel compares them all and shows you the major challenges for each (along with how-to guides), the task becomes a lot easier.
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If you’re starting out, select “Sell as an Individual” to avoid paying an extra $1 per sale. "Professional" costs (at time of writing) $39.99 a month, but you don’t pay the $1 fee for each item. If you’re unlikely to list more than 40 units a month, go for Individual. If you’re selling more than 40, it pays to use the Professional Plan. You can change your choice at a later date if you need to.
Blogging is not passive. For various reasons, we have not kept up with our site. Traffic has dropped way more than 50%. It can be very lucrative as you know, but it does need a certain minimum level of effort to remain so, probably in the 20-hour/wk range. Now, all things considered, that probably isn’t that bad of a trade-off, but a trade-off nonetheless.
Some other parts of the book echo advice found in other bestsellers, with the section on how to create a lean startup being reminiscent of Eric Ries’ advice in Lean Startup – this by the way is one of the biggest lessons I think people new to the world of passive income need to realize…you can get started this week, with just $50, and still be on a level playing field with people who have a ton of money behind them (well, almost).