I no longer count traditional publishing as passive income because after you’ve spent half a dozen years pitching agents, arguing with publishers, and having your heart broken repeatedly only to make about a dollar per book, it’s not really passive income. More like overdue income. The responsibility that traditionally published authors shoulder is much too high and the cut far too little to make this even a profitable, let alone passive, income option for most writers.
#4. Offer free download: Before you even sell, ask yourself, “What is the purpose of my book?”. If you are using your book as a way to establish authority in your niche then giving away your book as a free download. If you don’t want to give away your whole eBook for free, then give a few chapters to them Again, make sure you are collecting those email addresses in exchange, so that you can follow up with a friendly email to close the sale.
I'm going to be choosing a niche and domain name this week and launching a new WordPress blog. The only money I'll spend will be for the domain name (I'll use existing hosting as you might do if you're already hosting your own professional site). No paid advertising. No paying for custom designs or coding. I'll be launching the blog in the same way many of you might -- spending as little as possible up front.