Domain names cannot be replicated. If one is taken, the only recourse would be to approach the owner to discuss a sale. While there are other variations you could choose, sometimes owning a certain domain (especially if it is attached to your business) can be worth the premium. Often, people will scout out domain names that are still available, buy them, and then sit on them in order to sell them down the road. Depending on who may want the domain down the road, you could sell it for a large markup.
As we know, Amazon has invested (and still is investing) heavily in the navigation / recommendation functionality of their shopping platform: there is not only Advanced search and faceted filtering, but also features like “Frequently bought together”, “Customers Who Bought This Item Also Bought”, “What Other Items Do Customers Buy After Viewing This Item?”, categories/tags, new releases, best sellers, various public wishlists, registries…
Now you have some of the basic dos and "do it if you feel like its." But how can you actually earn money from your blog? First and foremost, if your blog is in your specialty area, you should absolutely use it to promote your freelance writing services (even if just linking to your professional site). It can be a highly effective way of increasing business in general. But let's forget about that and think about more direct income from your blogs. Here are the tools and strategies I used to take my small business blog from nothing to a four figure income in just a few months:
New post sponsorship -- Companies appreciated the blunt honesty on the blog, so they'd hire me to review their products or even their websites. They knew up front they wouldn't get glowing reviews, but instead critical and balanced looks at what they were doing well and where they could improve. Sponsors had absolutely no editorial control or impact whatsoever (the only ethical way to incorporate sponsored posts in my opinion).
Most workers earn income by performing tasks and receiving compensation from an employer or a client paying for services. Earned income is compensation made through active work that results in an immediate payoff. Residual income, also known as passive income or unearned income is money you receive periodically that does not require constant active effort. Passive income has several notable advantages and disadvantages with respect to earned income.
I have also to note one other aspect of site-building, which is a big bore: generally you have to spend inordinate amounts of time staring at the Dashboard (the administrative side of your site), filling-in countless forms, ticking all the right checkboxes, etc. At least for me, this stifles my creative drive more than anything. As a curator of a magazine-style review site, you want to spend more time finding awesome stuff to share with your readers, not grinding through the endless data-entry panels.
This book is a definite must read, and in the top 5 out of this list. My favorite use for this book is to help people decide what business model to pursue – for a start anyway. ie info product v membership site v affiliate marketing. Since Joel compares them all and shows you the major challenges for each (along with how-to guides), the task becomes a lot easier.