The only way to increase your income substantially, then, is to reach more people. The difference, put simply, is between writing an article and a book. If you write an article and sell it to the New York Times for $1 a word, you’ll never see more money from that piece again. On the other hand, if you were to create a collection of articles and sell it in a book, you may (depending on various factors, which we’ll get to) see money from this book over and over again until you keep it in circulation.
All the little bits of money you earn through those channels can make up quite a nice sum after a year or so. Remember how I said that starting a passive income business either a lot of time or some money, or a bit of both? Well, mobile apps offer the best of both worlds. With a little time and a little money you can have an app developed and on the App Store in literally a week.
I generate all of my online income through advertising and that’s passive. As long as the traffic is stable, the blog should continue to generate income. The real test will come in a few years when we take a year off from retirement to travel around the world. (It’s going to be hard work to “road school” our kid.) I plan to post twice per week, one post about travel and one refresh/rework of an older article. One year is a long time and I’m not sure how traffic will be affected by this change. I guess we’ll see what happens.
Usually when someone needs additional income, they get the stereotypical suggestion to “get a part-time job.” Let’s say you don’t have time and energy to work on that. With passive income, you would keep getting paid whether or not you do any meaningful work. You may do a lot of work up front during the initial days, but eventually you reach a point where the passive income stream gets activated.
You can also resell digital products created by others. This is a good option if you don’t have the time to create an ebook or something but still want to earn passive money. Basically, you sign up for an affiliate account with someone who’s created a digital product (ebook, guide, online course, WordPress theme or plugin, etc) and build a site to promote that product. You can either sell it directly on your site or sell it via affiliate links to the primary seller’s site. If you make a sale, you’ll earn a commission.
I'm going to be choosing a niche and domain name this week and launching a new WordPress blog. The only money I'll spend will be for the domain name (I'll use existing hosting as you might do if you're already hosting your own professional site). No paid advertising. No paying for custom designs or coding. I'll be launching the blog in the same way many of you might -- spending as little as possible up front.
On a more technical note — reviews do not get duplicated — when a review for a current product already exists, it gets opened for editing (i.e. the bookmarklet informs you of that situation). Then you can proceed to remotely edit the title for that post, you can change its status from Draft to Published, and you can Trash the post (only if it is not published yet). So, shooting yourself in the foot is actively prevented. But you can try all this yourself — the plugin is free and readily available on the official WordPress Plugin Directory. I invite you to continue this talk in the Support forum. Any and all feedback would be highly appreciated. ;)
Tied into this point, I like how Scott discourages big dreaming from the point of view that when you try to solve too big a problem, you’ll normally fail since you don’t have the resources to tackle it – eg don’t reinvent say ecommerce platforms with complex software, instead create an online video-driven course on how to build online stores using WordPress (as an example!).
As a private lender, you can lend to anyone in your social circle. For example, many home rehabbers need access to a source of capital they can tap into very quickly in order to fund the initial purchase of their properties. You can partner with a rehabber who uses your capital for a short-term in exchange for an interest rate that is mutually agreed upon.
Investing in rental properties: Another form of real estate investment, rental investments (i.e. becoming a landlord) could steer you down the passive income path of steady monthly rent checks that you can use to pay off a mortgage loan on the rental property. After the mortgage is paid off, those monthly checks go right into your bank account -- potentially for years to come.
This idea is the first one on the list, because I want to get it out of the way. It’s a good idea for earning passive income, but most people will not succeed at this. You should only attempt to do this if you’re very interested in writing, and you’re an aspiring writer. I only recommend this as residual income for people who are very talented or established writers, or who already have an audience that would buy their book.
Fox’s book is a little outdated now, but the alternative passive income streams he mentions includes straight up blogging (with the advertising and affiliate marketing as the natural monetization strategy), but also podcasting (don’t agree with this so much as a direct revenue stream) and vlogging (video blogging / web TV, whatever you want to call it).