Bloggers undervalue their offerings so often. It’s tragic in some cases. As someone that buys a lot of digital products, I urge you to price your offering higher than you think it’s worth. Why? Because I can’t tell you how often I buy $7 eBooks, give them a 15-minute scan and never implement a thing. $7 isn’t a big commitment to me. When we get into the $49-range on the other hand, I’m putting that puppy to work. I’ve got to make that money back. I immediately see your product as being of higher value before I even open the file.
Great article, Joe! I’ve thought about this a lot…whether blogging is passive or not. By definition, it probably isn’t (since the income goes away if you stop), but it FEELS passive. “feels”. Ew. Feelings. Blegh. Anyhoo…even if it isn’t passive, I can’t stop doing it because I love it so much. So if you like writing and interaction with readers, it seems passive, but to anyone else, they’ll have to put in a lot of work for very little gain, so it seems VERY active.
Jitendra's talent, skill, and style make him one of the most qualified digital marketing gurus in India, and in my opinion, shortly in the world. I know Jitendra from DomainX event , he was very active there and I was really impressed by networking & business skills he have. I decided to work with him and he delivers his best at his work. I really like his style of working.
Now, anyone in the business of convincing you to start a passive online company will tell you that getting started does take actual work. Often, quite a bit of work. You’ll need to write a piece of intellectual property from scratch like an eBook, guide, or several blog posts. You’ll need to set up an online store. And though you’re not creating the products yourself, you will still need to invest considerable time in setting up the site and customizing it.
You need to decide which machines you want to run, get the necessary licenses to operate them (you're selling items so you need to get sales licenses and whatnot from your state), buy the machines and a truck for the items in the machines, find a supplier of the products, and then finally you can secure locations. Finally, you need to service them periodically or hire someone to service them.
"The majority of people I see who are interested in passive income and pursuing it, haven't learned how to create value in the first place. They're just trying to do gimmicks and tricks and formulas. They're trying to do the automation part, but they've missed the point that the automation only spits off cash if it's based first on automating something that actually creates value. If you automate something that is worthless---or worse than worthless, a scam -- it's not going to work in the long run."
This aspect of maintaining a blog is different for every blogger. Some bloggers post just once per month and they don’t have to do much work on their sites. Other bloggers have a coaching business on the side or products such as books or courses. Some blogs hire out everything and the owner just have to manage the people. I’m not sure if that’s more passive or not. I guess it depends on how good you are at finding good help and managing people. There are many different approaches to making money online.
Now, anyone in the business of convincing you to start a passive online company will tell you that getting started does take actual work. Often, quite a bit of work. You’ll need to write a piece of intellectual property from scratch like an eBook, guide, or several blog posts. You’ll need to set up an online store. And though you’re not creating the products yourself, you will still need to invest considerable time in setting up the site and customizing it.
I know some people assume monetizing a blog is just easier for me. After all, I can use the "juice" of my existing sites to bring a new blog attention in the beginning. Others assume it's easier because I come from a marketing / PR background (although that's no excuse, since I teach you all about that here if you take the time to look). Still, I've decided it's project-time yet again (when is it not with me?).

Jon, you always keep it real and I LOVE that about you and your writing! You are so right! There’s always an amount of work that goes into creating “passive income” or becoming a blogger who monetizing with services and courses. Thanks for being honest about how long it can take to truly master the required skills. Frankly, I’ve done my 4+ years of undergrad and grad school and what I’ve been learning in the last 2-3 years as I’ve dug deeper into improving my copywriting and blogging skills by taking classes with yourself and other trustworthy mentors is giving me the best foundation to help me build my freelancing business and ultimately step away from my 9-5. For me, it’s all about who I work for, under what conditions, when, and for how much, rather than a “no-work-at-all” lifestyle. That’s totally unrealistic. And I appreciate you, as a well respected “Guru” yourself, for saying so!


I simply loved this post. I am new to online business and earlier when I went through many blogs and articles, the writers all made it seem so simple and that I would get a huge income passively in a month! But now when I have started business, I realized its too tough. Its totally a different world. Sometimes its so frustrating and depressing that I feel like going back to my old office job. Atleast I had fixed income rolling in my bank. But when I think about the bad times I had in office for doing the work that I did not like, I find online business appealing as i am doing what I want to do and what I am skilled in! But till the time, I dont earn any revenue, I am at a loosing side. I want to work hard. I want to understand all these SEO techniques and all the referral programs but that makes me lost. Its too much to do! And its all about traffic! Trying to hold on tight!
Passive income is hard to generate for one reason – the world is dynamic. Human beings, some who work with you, some who you compete against, are dynamic, and because of that, if you are to do business, you must be dynamic. The only way to respond to dynamism and succeed, is to be dynamic yourself, and therein lies the work – and the end of any chance for passive income.
Residual benefits are typically calculated as a percentage of both the policyholder’s loss of earnings and the benefit that the policyholder would receive if he or she was unable to work. For example, say a worker who has a disability policy sustains an injury that prevents him from working full-time. The worker is physically able to be on the job part-time, and is able to earn 60% of the amount that he used to earn. The disability policy pays out $1,500 a month as normal benefits. The residual benefit is calculated by taking the amount of income loss (which is 40%) and multiplying it by the normal disability benefit of $1.500. The resulting residual benefit comes to $600 a month (40% x $1500).

As you can see, I linked the word PDF with a tool that could help readers if they had the same problems, thus giving them a way for them to solve the same problem if they had it, while earning money from their downloads and in-app purchases. I haven’t actually placed my referral link as this is an educational article, but the principle is the same. That link doesn’t have to be an app, it can also be a page on Amazon, or a link towards some other online store that offers commission for affiliated sales.
You are also free to choose a fund that is based on any index that you want. For example, there are index funds set up for just about every market sector there is — energy, precious metals, banking, emerging markets — you name it. All you have to do is decide that you want to participate, then contribute money and sit back and relax. Your stock portfolio will then be on automatic pilot.

But what if ABC evaluates its prospective investments based on the return on investment percentage instead? In this case, the Idaho investment center is currently generating a return on investment of 18%, so making a new investment that will generate a 16% return will reduce the facility's overall return on investment to 17.8% ($196,000 total profit / $1.1 million total investment) - which might be grounds for rejecting the proposed investment.
Similar to what Chris Guthrie did with his Amazon niche sites back in 2008-09, you should take every dollar you earn and reinvest it into your passive income business…pay for more content to be created, for better (and quality) backlinks to be built, to buy new niche sites etc.  At least for the first few years.  Chris did this, and it allowed him to go from $0 to $100,000 in just over 12 months.
×