This lesson of repackaging, proved transformational for my second information product all those years ago.  I took a treasure trove of writing and turned it into several multimedia forms, including audio and video.  I was then able to sell the course as a multimedia driven training program.  It allowed me to charge 4 times the price (of an already expensive ebook), and dramatically boost conversions.
Also, I know from my personal experience that when you only do something because you think it’s a money-spinner you end up nearly killing yourself to get the idea over the line.  I remember creating a careers advice site that bored me to tears.  Every word I wrote, hurt a little.  All 200,000+ words!  Do not put yourself through this pain.  I know I won’t ever again.
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