Residual income is the amount of net income generated in excess of the minimum rate of return. Residual income concepts have been used in a number of contexts, including as a measurement of internal corporate performance whereby a company's management team evaluates the return generated relative to the company's minimum required return. Alternatively, in personal finance, residual income is the level of income that an individual has after the deduction of all personal debts and expenses have been paid.
Basic marketing ability -- You will not earn a decent income from most blogs if you don't market that blog in some way. That doesn't mean you have to market aggressively or feel like you're whoring yourself out with a constant sales pitch (more on that myth later). The most important thing you'll do marketing-wise is actually completely on the back-end -- evaluating your stats, testing ad placements, and just overall optimizing the site.
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Some other parts of the book echo advice found in other bestsellers, with the section on how to create a lean startup being reminiscent of Eric Ries’ advice in Lean Startup – this by the way is one of the biggest lessons I think people new to the world of passive income need to realize…you can get started this week, with just $50, and still be on a level playing field with people who have a ton of money behind them (well, almost).