Blogging income is no more passive income than a writer who writes books for a living. You might get money rolling in during times that you’re not working, from income generated from the work that you already did… but you have to work to make the money. Nobody pays you during the 20-30 hours per week spent writing/researching. The money comes after the work is published. It’s definitely not passive.
Free Email Courses – Wait a minute. Free? I thought we were getting paid. We are. We are! As an example, I have a free 7-days to Finding Work from Home series that people joining one of my newsletters can receive. Every day for a week they receive a new email telling them about a specific work-at-home opportunity. Sprinkled throughout that series are affiliate links to some of my favorite work-from-home resources. It took me just a couple days to put that series together and it goes out like clockwork to hundreds of new subscribers each day. And I earn a commission if a few of those people decide to click through and purchase my recommendations.
This can be a little easier said than done, but if you have a large social media following, you can definitely earn money promoting a product or advertising for a company. You can even combine this with different marketing campaigns if you are an influencer and have your own blog (advertisement + affiliate income). This is how many bloggers make money! Again, it is not 100% passive but once set up correctly and then scaled, can be surprisingly lucrative.
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Passive income is the Holy Grail for online marketers. It's automatic. Effortless. But, not at first. In the beginning, it's grueling. I liken this to doing the most amount of work for the least initial return. However, over time, as your passive income begins to increase, your reliance on an active income plummets. That's when the real magic starts to happen.
It takes a special kind of person to wear that many hats, and in my opinion, the current positioning in the information marketing industry of “anyone can do this” is just nonsense. Everyone I know who has been successful creating information products is a driven, uber smart entrepreneur. If you’re one of those people, you might consider it. If not, I would look elsewhere.
I have posts that are heavily linked to Amazon and some that aren’t to keep things balanced out. My heavily linked posts are product guides or stuff I was searching for my kids. Some examples are: Non-toxic high chair, 20 non-toxic teething toys, and Gift for 2-3 year olds. My blog is “green” so a lot of my posts are about non-toxic products since this is what I personally look for.
I don’t make all my blogging income through them. In fact, the residual income sites make up approximately 10% of my whole writing income but that doesn’t mean they’re not worthwhile. I don’t promote a lot of my content and I don’t use the sites as much as I used to do. I also have my private writing clients who make up a good 60% of my writing and blogging income.
Wow, great ideas! I never thought to link to a candle! My blog is about diabetes so I’ve never thought to link to common things I use daily but that’s genius! I love how she added the candle at the end as a side note almost. I guess I’ve never thought to look on Amazon for candles because I go to Bath and Body Works for those. I’m updating my best posts today! Plus I’m going to do some Pinterest posts for my affiliate number for your book which is a GREAT book!
Needless to say, you have to find a way to differentiate yourself from everyone else, but if you can, the income can be relatively passive. Chances are, you’ll still have to deal with some questions and complaints from customers about other people’s products, which I’m guessing can be quite a headache, but you don’t have to deal with manufacturing, warehousing, shipping, or any of the other headaches of creating the product yourself.
If you’re signed up for an Amazon affiliate account, you can easily add links to products in your posts, pages, and sidebar widgets using the Amazon Link plugin. You can manually insert product links or you can use an Amazon search widget to dynamically create links for you. Each link that’s created will include your Amazon affiliate ID, insuring you receive the appropriate commissions.
This lesson of repackaging, proved transformational for my second information product all those years ago. I took a treasure trove of writing and turned it into several multimedia forms, including audio and video. I was then able to sell the course as a multimedia driven training program. It allowed me to charge 4 times the price (of an already expensive ebook), and dramatically boost conversions.