Admittedly, there are 100s of books out there covering the exact same stuff, but what I like about this – and in a similar vein to Get Rich Click – it’s the comprehensive listing and side-by-side comparison of all the different techniques and tips that I freaking love.  Once again, I know all the stuff in this book pretty well now, but I still run over it frequently to jog my memory and use it to work out whether I’ve covered all my bases – kind of like a checklist in that sense.
Today I'll be talking about how to earn passive income with your blog.  In my previous post, I covered the most popular types of income you can make from blogging.  Now I’d like to get a little more in depth and talk specifically about producing passive income and why setting up your blog to earn passive income is a great way to massively multiply earning potential from your blog.
The last plugin I’m going to talk about here today is Sensei from WooThemes. This plugin offers another way to create courses, take on new students, and offer assessments within the WordPress dashboard. Though you can use it as a full LMS, it’s also useful for setting up a course and then walking away. Automatic assessments make it totally possible to accomplish this.

#4. Offer free download: Before you even sell, ask yourself, “What is the purpose of my book?”. If you are using your book as a way to establish authority in your niche then giving away your book as a free download. If you don’t want to give away your whole eBook for free, then give a few chapters to them  Again, make sure you are collecting those email addresses in exchange, so that you can follow up with a friendly email to close the sale.


I still don’t consider it an area of expertise. When I started Smart Passive Income, that was the month I launched my ebook for the architecture site. I didn’t consider myself an expert. It was just something no one had taught me about. People were talking about online business but not about how to automate the process, so I just wanted to create a platform to give it all away. I still don’t know everything about it, but through trial and error, I’ve learned about the process and recorded it.
The Book on Rental Property Investing – Brandon Turner helps to run one of my favorite real estate investing sites, Biggerpockets. His book is written in the same easy style and with the same intent as the blog – to help everyone have an understanding of real estate investing. It contains lots of practical advice and it is completely honest in saying that real estate investing is not a get-rich-quick scheme… but anyone can do it.
The only way to increase your income substantially, then, is to reach more people. The difference, put simply, is between writing an article and a book. If you write an article and sell it to the New York Times for $1 a word, you’ll never see more money from that piece again. On the other hand, if you were to create a collection of articles and sell it in a book, you may (depending on various factors, which we’ll get to) see money from this book over and over again until you keep it in circulation.
There are many ways to earn an income both online and offline. The main goal for most people is to earn a large enough income so they can accomplish and live the life that they choose on their terms. The unfortunate fact is, most people don't have the ability to live their lives on their own terms. They are a slave to their debts and they cannot break the cycle of living pay check to pay check.
If you read everything I said here and your response is, “Okay, that’s fair. I can give it four years,” then you’re already way ahead of most people. On the other hand, you might also say, “Jon, this is interesting, but I really don’t have that kind of time, so I’m going to bow out now.” In that case, congratulations, you just saved yourself a lot of wasted time.
Financing -- Sure, it's great if you have money to invest in a custom blog theme, advertising, or to hire other bloggers to help out in the beginning, but it's certainly not necessary. In fact, my highest-earning blogs were all started without spending a dime over the domain name and hosting (and since several are hosted together, that saved on the startup costs after the first). You can afford $10 or so per year. If you can't, you probably need to re-think your entire freelance career before you start planning new residual income streams.

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If you’ve got a book you’re itching to write, you can still go with the traditional publishing route. (We published our first book using a traditional publisher.) Whether your book is fiction or non-fiction, a publisher can help get your book into print and onto shelves in both online and traditional book stores. This is still a good route, although it may take more work and be more expensive than some other options.

3. You’ve got to be available to your readership once you’ve created it; there’s truly no such thing as the completely “passive” income that Jon says most people are hoping for. My wife and I each do 20-25 hours per week of “free” technical support to our clients; it’s included in the information packages they purchase from us (which are the best in the biz because we spent 9 years developing and refining them). Nobody else in the biz does what we do BECAUSE IT’S TOO MUCH WORK!
The term “residual income” refers to the income that someone makes after their work has already been completed. An example of residual income is the earnings an author continues to make on a book after it has been published, when fans continue to purchase copies years later. Residual income is ideal because it is money that is being earned while doing nothing in the present moment to earn that money.

One of the disadvantages of residual income is that income received for initial efforts or investments is not immediately received. For example, if you spend a month creating a new website to generate advertisement revenue, you might only generate $100 a month in passive income. Had you spent that month creating a website for a company that was paying you, you might have hundreds or thousands of dollars upfront that you could use to pay for immediate expenses and purchases. If you don't have an immediate financial need, delayed income could be an advantage.
Under throughput analysis, the only factor that matters is the impact of a proposed investment on the ability of a business to increase its total throughput (revenue minus totally variable costs). Under this concept, the main focus is on either enhancing throughput through the bottleneck operation or in reducing operating expenses. This analysis requires a consideration of bottleneck usage by the likely mix of products to be manufactured, and their margins. This is a much more detailed analysis than is contemplated under the more simplistic residual income approach.
No two blogs are really the same. There are no rules about what you have to post. There are no rules about when you have to post. There are no rules about how often you have to post. But there are a few things that will give you a better shot at earning some real income in no more than a few months' time. Here are some of the keys to successfully earning through your own blog:
All this time I’ve felt discouraged that if been studying online marketing and blogging for over five years, but don’t have a blog or a business to show for it yet. But I’ve definitely learned a lot since I discovered Copyblogger and learned the word “copywriting” in 2011. I fell in love with marketing that day and haven’t stopped reading about it since. But this is probably the first time I’ve heard any blogger say to study for years first. Wow, that makes me feel less like loser staring from the sidelines. And I look back at all the businesses ideas I had throughout the years that I would’ve wasted time on, and all of my goofy ideas for marketing as I was still finding my way to the best teachers. Well now I definitely feel like a have a degree in online marketing and blogging, and I’m putting it into action, but not without investing time to learn about my target audience and testing what will interest them.
Java Metals is expecting an ROE of 15% over each of the next five years. Its current book value is $5.00 per share, it pays no dividends, and all earnings are reinvested. The required return on equity is 10%. Forecasted earnings in years 1 through 5 are equal to ROE times beginning book value. Calculate the intrinsic value of the company using a residual income model, assuming that after five years, continuing residual income falls to zero.
Residual income is different from a salary, or linear income, which is paid out strictly based on the number of hours a person works. Someone who works on a salary is often said to work “paycheck to paycheck.” This is because he pays all of his bills with his first paycheck and then must wait until he gets paid again to have more money. Ideally, someone will work hard building up a business so that he can enjoy the residual income once his goals have been met. Then he can work on additional projects while still earning money from his business.
Residual income is when you continue to get paid after the work is done. This includes royalties from books, movies, or songs and also income that comes from real estate or business investments where you don’t actually have to be present to earn it. For example, Bill Gates is still making a residual income from Microsoft even though he isn’t working there anymore.
I would factor it in as a bridge gap. If you plan to keep doing it for 5 years, count it at 100% for those years. Then look at what the compound growth of your investments would be in 5 years, and calculate based on that number. I’m doing a beta version of a new course about mini-retirements right now with 25 people. And a lot of people are in your same boat, close to FI but not quite. So we work on different ways to organize the buckets of income to fill the gap for either a gap year, or semi-retirement. And create an array of backup options. 🙂

But I will temper that opinion, by saying getting your name in print can be great for achieving expert status for use in later ebooks/membership site promotions (your really money spinner), and for gaining new fans that your own distribution efforts can’t get.  For example, Ferriss pulled this off pretty well, using a book to drastically grow his online following / blog readership.

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