They've delegated, automated, streamlined, systematized, etc. Not with the intention of sitting on some beach somewhere for the rest of their lives and watching the checks roll in, but with the intention of freeing up their time to create even more value that they're inspired to create, either by leading that business to the next level of greatness and service to greater audiences, or by starting a new business.

Similar to selling advertising, the goal is usually to rank for competitive search terms, but instead of selling advertising, you endorse different products your audience might be interested in, and whenever someone you refer buys, you get a commission. It’s kind of like the next generation of Amway, except instead of referring your friends and family to buy the products, you refer strangers who visit your website.


Passive income is hard to generate for one reason – the world is dynamic. Human beings, some who work with you, some who you compete against, are dynamic, and because of that, if you are to do business, you must be dynamic. The only way to respond to dynamism and succeed, is to be dynamic yourself, and therein lies the work – and the end of any chance for passive income.
So below is a list of my favorite books with a small description of each. I hope to have full-length reviews of each of these on my site soon. I also added a little section – a “to-read” list of books that have been highly recommended by others and I plan to read in the next few months. Feel free to add some suggestions down in the comments as well.
I would consider it 50% passive because the portion that generates money from ads occurs at any time. I guess you could also view it as an upfront time investment, but now that you have a following, I’d imagine a lot of the passive portion of the earnings would still come through viewers even if you decided to take some time off blogging! Reading some of the comments here though (traffic dropoff), I guess it is less passive than 50%.

Once again, that extra income was amazing because we were then hit with another blow. At six months pregnant, we were told that our second son would come out with health problems. I took the time to research and prepare and after he was born, our life completely changed for about two months. He was very sick, in the NICU, and almost lost his life twice. A blood transfusion was what finally saved him. During those months I did nothing in the way of working my business. Yet I still got paid. I was able to take the time to be with my son in the NICU, care for my then toddler with special needs, and still make a monthly income that could help with groceries and bills.
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Blogging is still going to take work starting out. That path to $5,000 a month didn’t happen overnight but just like real estate development, it build up an asset that now creates constant cash flow whether I work or not. I get over 30,000 visitors a month from Google search rankings, rankings that will continue to send traffic even if I take a little time off.
Peer-to-Peer Lending: Earn up to 10% in returns by lending individuals, organizations and small companies who don't qualify for traditional financing through peer-to-peer lending platforms like Lending Club. You can lend $100, $1,000, or more to borrowers who meet lending platform financial standards. Like a bank, you'll earn interest on the loan - often at higher returns than banks usually get.
You can control how many links appear in each post or page, how they look using CSS, and you can even custom select what products get linked to. The premium version adds on even more features like click reports, a bulk keyword editor, site wide keyword selection, link redirection customization, and more. The premium version ranges in price from $27 to $97.

I read from the publishing blogs that having a great cover and a great book summary on Amazon was critical. So I worked with Matt Chase, who is an amazingly talented artist/designer, to have the cover designed. People love the cover and I think it’s a huge differentiator for my book. You can reach out to him at http://chasematt.com/ if you’re interested in working with him.
This book is a definite must read, and in the top 5 out of this list.  My favorite use for this book is to help people decide what business model to pursue – for a start anyway.  ie info product v membership site v affiliate marketing.  Since Joel compares them all and shows you the major challenges for each (along with how-to guides), the task becomes a lot easier.
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