Shane and Jocelyn Sams, who were teachers before. Shane listened to my podcast, and he was like, check out this guy Pat, and his wife was like, No, that sounds kind of scammy to me. But then they decided to give creating digital products a try, so Jocelyn created a website called Elementary Librarian where she was selling packages and worksheets to librarians to help them and that site is doing really well. And Shane is a football coach, so he created coachxo.com to sell defensive plays to coaches. Both of those are doing well over six figures a month now, and they’re doing it through pdf files, worksheets and tools that their audience can use to help them in a more convenient way.
Frequent updates -- Sometimes you just won't feel like blogging, and that's okay. Don't stress yourself out feeling like you have to stick to rigid posting schedules or that you have to post every day. Are frequent updates nice? Sure they are. But they're not always required. I mentioned my two highest-earning blogs (small business and PR) before. Both of them can go for months at a time without an update. In fact, I took an announced 6 month hiatus from NakedPR.com previously. During that break traffic nearly doubled, and income followed suit. Even here, where I try to post more frequently (even twice a day a lot of days), I see subscribers and traffic increase when I go a few days without posting. It's become pretty predictable. So go ahead. Feel free to take a break every now and then. It gives your readers a chance to catch up or dig into your archives (where some of your best content might be hidden away). Don't decide on a solid schedule up front. Play with it and see what works best for your niche and your readers.
When you read Russell's new book. You will be amazed at how simple and effective his strategies are. It's like mining for gold nuggets and your striking it rich in any direction you swing! Every chapter gets you one step closer to burning bridge to your old marketing and sales ways. Expert Secrets sent me down a path in story telling and branding I didn't expect to pursue.
Add the links on your blog posts without sounding salesy. I don’t just say buy this or that, I usually write about something useful that happens to mention a product or I write about something I’ve researched about and link the product to Amazon. For example, when it comes to a recipe (which I rarely do) I say “now put the mix in a 9in pan” – 9in pan is a link to Amazon. People probably don’t need one but some might click on the link to see what I use and that might generate some money if they buy something else.
I don’t make all my blogging income through them. In fact, the residual income sites make up approximately 10% of my whole writing income but that doesn’t mean they’re not worthwhile. I don’t promote a lot of my content and I don’t use the sites as much as I used to do. I also have my private writing clients who make up a good 60% of my writing and blogging income.
Admittedly, there are 100s of books out there covering the exact same stuff, but what I like about this – and in a similar vein to Get Rich Click – it’s the comprehensive listing and side-by-side comparison of all the different techniques and tips that I freaking love. Once again, I know all the stuff in this book pretty well now, but I still run over it frequently to jog my memory and use it to work out whether I’ve covered all my bases – kind of like a checklist in that sense.