And speaking of not selling to everyone, don’t try to create products that are trying to speak to everyone. Don’t be afraid to get specific. For example, I’m no longer buying “how to make money blogging” courses that are meant to include beginners. Why? Because I can count on 75% of the content, if not more, to be about things I’ve already done – buying a domain, setting up hosting, setting up this, that and the other thing. I’m spending money on things specifically created for people at my stage of the game. And guess what? That creates a lot of opportunity for you in creating additional courses! You can create one for the beginner, intermediate and advanced user. That's a lot of income potential.

Most credit card companies offer sign-up bonuses to entice you to open a credit account with them. As long as you don’t spend money just to hit the minimum balance and always pay your balance on time, this can have a minimal impact on your credit score while earning you hundreds – or even thousands – of dollars a year. Some of the best travel credit cards offer 100,000 points to new accounts when you meet reasonable spending requirements.
Investing in the stock market is a classic form of passive income. As you might know, with stock markets, there is some risk involved. But then again, virtually all residual income methods involve a level of risk, and you won’t find any idea that’s risk-free. In fact, stock marketing can be one of the least risky ways to earn money, if you invest smartly. The basic rules apply: Create a diverse portfolio, start with around $1,000, learn about the stock market, and create a back-up fund.
There are a couple of problems with direct investment in real estate though. It’s expensive to buy even a single property, a minimum of tens of thousands of dollars, and there’s no way most investors can build a portfolio of different property types and in different regions to protect from those risks when you have all your money in just one or two investments.

Monthly residuals are a wonderful method of increasing your income, getting paid for things you did in the past that continue to generate money for you. Those who qualify receive a check or electronic payment every month based on work completed in the past. Many sales and marketing people earn monthly residuals by selling a product or service that generates income months or years after the original sale. For example, you might sell a life insurance policy with a 10-year term. The insured pays his monthly premium religiously. The insurance company then pays the selling agent monthly residuals — a percentage of the monthly premium — for up to 10 years.
And speaking of not selling to everyone, don’t try to create products that are trying to speak to everyone. Don’t be afraid to get specific. For example, I’m no longer buying “how to make money blogging” courses that are meant to include beginners. Why? Because I can count on 75% of the content, if not more, to be about things I’ve already done – buying a domain, setting up hosting, setting up this, that and the other thing. I’m spending money on things specifically created for people at my stage of the game. And guess what? That creates a lot of opportunity for you in creating additional courses! You can create one for the beginner, intermediate and advanced user. That's a lot of income potential.

I have also to note one other aspect of site-building, which is a big bore: generally you have to spend inordinate amounts of time staring at the Dashboard (the administrative side of your site), filling-in countless forms, ticking all the right checkboxes, etc. At least for me, this stifles my creative drive more than anything. As a curator of a magazine-style review site, you want to spend more time finding awesome stuff to share with your readers, not grinding through the endless data-entry panels.


But, you don't need to go further than that. You can simply write it and publish it and collect the income. That's all. Send out a couple emails to your list (if you have one) or post it on social media, and there you have it. Passive income. Now, the amount of income you receive depends on the quality of the book you've written. How well did you craft the message? How targeted was the information to your audience? It counts.
Once again, though, it’s like starting any company. While you might not necessarily need to know how to code, you do need an entrepreneurial mindset, work ethic, and personality type, and you’ll probably struggle for years, going through a string of failures before you finally get it right. If you’re successful, though, the passive income potential is enormous.
All this time I’ve felt discouraged that if been studying online marketing and blogging for over five years, but don’t have a blog or a business to show for it yet. But I’ve definitely learned a lot since I discovered Copyblogger and learned the word “copywriting” in 2011. I fell in love with marketing that day and haven’t stopped reading about it since. But this is probably the first time I’ve heard any blogger say to study for years first. Wow, that makes me feel less like loser staring from the sidelines. And I look back at all the businesses ideas I had throughout the years that I would’ve wasted time on, and all of my goofy ideas for marketing as I was still finding my way to the best teachers. Well now I definitely feel like a have a degree in online marketing and blogging, and I’m putting it into action, but not without investing time to learn about my target audience and testing what will interest them.
The topic of buying and selling blogs deserves it’s own book though and is a very difficult skill to master I must say.  I rant about the greatness and simultaneous pitfalls of marketplaces like Flippa elsewhere on this site, but needless to say I think this is it’s own expertise; worth learning more about for a lot of us who know that starting a business (getting momentum) is a lot tougher than fixing up and steering an existing business to greater profits (maintaining and directing momentum).
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