But what if ABC evaluates its prospective investments based on the return on investment percentage instead? In this case, the Idaho investment center is currently generating a return on investment of 18%, so making a new investment that will generate a 16% return will reduce the facility's overall return on investment to 17.8% ($196,000 total profit / $1.1 million total investment) - which might be grounds for rejecting the proposed investment.
Link-building campaigns -- My SEO-centric pals might want to hit me for this, but frankly I've found that most traditional link-building is a royal waste of time. Don't submit your site to every free directory you can find. Don't waste time submitting news releases to all of the free press release distribution sites you can. Don't post short, garbage comments on other people's blogs just to get the link back. Don't engage in link exchanges. Don't get me wrong. There are ways you can increase links early on that I do recommend, but I suggest them far more for the exposure value. Those things would include linking to other blogs from your posts (the bloggers often know who's linking to them, and they might come to check out your post -- it's a good way to start networking with others in your niche). You could also comment on other blogs and include your link, but only do this if you have something substantive to add. Otherwise you just look like a schmuck. The absolute best way to build links to your blog however is to simply create great content that people deem worth linking to. Remember, it's not just about linkback quantity. It's about getting quality, relevant links back from sites who cater to your audience (who not only provide link juice, but direct traffic).
Jon, you always keep it real and I LOVE that about you and your writing! You are so right! There’s always an amount of work that goes into creating “passive income” or becoming a blogger who monetizing with services and courses. Thanks for being honest about how long it can take to truly master the required skills. Frankly, I’ve done my 4+ years of undergrad and grad school and what I’ve been learning in the last 2-3 years as I’ve dug deeper into improving my copywriting and blogging skills by taking classes with yourself and other trustworthy mentors is giving me the best foundation to help me build my freelancing business and ultimately step away from my 9-5. For me, it’s all about who I work for, under what conditions, when, and for how much, rather than a “no-work-at-all” lifestyle. That’s totally unrealistic. And I appreciate you, as a well respected “Guru” yourself, for saying so!
I wanted to specifically call out one particular strategy within equity investing that bears mentioning – dividend growth investing is when you focus on stocks that not only pay a dividend but have a history of strong dividend growth. When I was first building my portfolio of individual stocks, I focused on buying companies with a history of dividends, a history of strong growth, and financials that supported a continuation of both.

Also: be prepared to work hard. Initially, you’ll have to work persistently on your business or website and not see any returns. Once you’ve built up your business or product to a complete level, and established connections, then you can expect to start earning money from it. (Note that not all of these ideas are businesses; some of them can be done without needing to open up a business).
Before you start working towards a passive income, you should have enough money saved up, that you can use for investments and costs. You’ll also need some money to fall back on. Residual income ideas sometimes don’t work, so you should keep spare money in case an idea doesn’t work out. You can eventually earn a passive income if you keep working hard at one or more ideas.
While it’s possible to qualify with a DTI ratio that’s more than 41%, you must exceed the regional residual income requirement by at least 20%. So, if you have a family of four and you live in Michigan, your regional residual requirement is $1,003. If your DTI ratio is 43%, you now must have a residual income of $1,203 to be approved for a VA loan.

Creating a product to sell is decidedly active, not passive. And selling other people’s products is active too when you have to build your own store and maintain inventory. However, if you use dropshipping, all you have to do is set up a store and drive was web traffic to it. Everything else is handled by another company and you walk away with a share of the profits.


Start Something That Matters – Book by Blake Mycoskie, founder of Toms shoes. It’s a great intro to the world of social entrepreneurship. For those who don’t know what Toms is famous for, they donate a pair of shoes for every shoe sold. In a nutshell, this book has strategies on building businesses, a heavy dose of inspiration, and ultimately makes you feel like it’s possible that your one idea could change the world.
Greg Johnson is a personal finance and frugal travel expert who leveraged his online business to quit his 9-5 job, spend more time with his family, and travel the world. With his wife Holly, Greg co-owns two websites – Club Thrifty and Travel Blue Book. The couple has also co-authored a book, Zero Down Your Debt: Reclaim Your Income and Build a Life You'll Love. Find him on Instagram, Facebook, and Twitter @ClubThrifty.
Within my first few months working I was able to bring in a good monthly income, which was great because shortly after starting my business, my eighteen-month-old son was diagnosed with autism. Obviously, my business took a back seat. I did not work regular hours for months as we were going through evaluations, lining up therapists, and emotionally dealing with what we just learned. I spent more hours doing therapy and research than working my business. Yet I still got paid. That is the benefit of residual income. I still got a check each month for work I had done my first few months in the business even though I was not working.

I always knew it would take hard graft and a lot of time. I started writing three years ago, at that time, for no other reason than I wanted to put pen to paper. However, over the years my blog has developed into something I would like to focus more on and would like to monetise it. So can I ask, are there any good books or other websites etc I should be reading to help with SEO etc – I understand the basics but I now want to know more.


The right niche -- If no one is searching for information in a niche, you won't get traffic, and you won't be able to convert that traffic into blogging income. That said, you could take a traditionally low-income or low-interest niche and twist it into something more attractive to readers, such as by combining two niches, broadening it, or even narrowing it.
With that though, if we work smarter and not hard we can reap the benefits of someone else’s hard work and buy an already built online business that is earning passive income. Which is what I started to do and it worked for me. Sure I had to research and learn how to buy an online business and there is a slight bit of maintenance needed for each site but it too can be outsourced. Meaning if you really want to you can earn passive income and sit back on the beach. Actually right now as I type I am in Mexico, by the beach and surfing everyday. I don’t tell you this to brag, I tell you all this because you are right. Building a business, any business is hard! Buying one isn’t super easy either, but you can do it and you can earn passive income with very little work, you just need to work smarter and not hard.
Link-building campaigns -- My SEO-centric pals might want to hit me for this, but frankly I've found that most traditional link-building is a royal waste of time. Don't submit your site to every free directory you can find. Don't waste time submitting news releases to all of the free press release distribution sites you can. Don't post short, garbage comments on other people's blogs just to get the link back. Don't engage in link exchanges. Don't get me wrong. There are ways you can increase links early on that I do recommend, but I suggest them far more for the exposure value. Those things would include linking to other blogs from your posts (the bloggers often know who's linking to them, and they might come to check out your post -- it's a good way to start networking with others in your niche). You could also comment on other blogs and include your link, but only do this if you have something substantive to add. Otherwise you just look like a schmuck. The absolute best way to build links to your blog however is to simply create great content that people deem worth linking to. Remember, it's not just about linkback quantity. It's about getting quality, relevant links back from sites who cater to your audience (who not only provide link juice, but direct traffic).
Tied into this point, I like how Scott discourages big dreaming from the point of view that when you try to solve too big a problem, you’ll normally fail since you don’t have the resources to tackle it – eg don’t reinvent say ecommerce platforms with complex software, instead create an online video-driven course on how to build online stores using WordPress (as an example!).
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