At some point, you have problems with scale: you need to dive into advanced sysadmin skills to maintain your server up and running, or pay to have it done. Wordpress updates, OS updates, all of this is work, sometimes heavy works when your plugins start to misbehave. Let alone the occasional drill when your site is under a DDoS attack, or just stops responding for no effing reason.
You add the email to your newsletter sequence, so at some point in the future every person who joins your email list will be notified of the review. This is where the first part of the passive income is generated. Long after the review is written and the email is first broadcast, new subscribers are still exposed to it, driving a consistent, albeit small stream of sales (this will vary of course based on the responsiveness of your list).
I’ve been writing about this since around 2006 or 2007 and I have a monthly article about “alternative income”, which is what I consider blogging. You could say it’s another term for “50% passive.” No one would confuse it with collecting dividends from a dividend ETF, but at the same time, you can take a week off and still earn a certain percentage or baseline of what you may earn if you wrote actively.

I have posted a few times about the idea of passive income. Real estate investing is a much applauded form of ‘passive income’ in the modern sense. If you own properties, and rent them out, you will get rent checks coming in month after month, right? Right, but you still have to go out and locate the tenants, take care of utility issues and upgrades, etc. The idea of passive income is not that you have to completely do NO work, but the idea that when you set up a certain system, most of the day-to-day tasks are on auto-pilot. If you post everyday for 3 years straight, you will still get traffic in from the search engines, Yaro. As long as the ads are still on your site you will receive the passive income. This is your ‘system’. The idea of passive income is that so which you have the freedom to do something when you want to do it and you don’t have to give up working hours to go do that thing AND the money will still keep coming in. This can only happen if you set up your system.
Not exactly, even though that’s what passive income pushers would have you believe. No, once your site goes live, you need to perform various marketing tasks like promoting your posts and interacting with people on social media, commenting on other blogs, and seeking out new promotional opportunities. Oh and any good blog out there isn’t just preloaded with content and left to stagnate. No, you actually have to write new posts, too. And even if you hire someone to write the post for you, it’s you who has to edit them, schedule them, and oversea the whole operation. All of these things are not passive at all.
The only way to increase your income substantially, then, is to reach more people. The difference, put simply, is between writing an article and a book. If you write an article and sell it to the New York Times for $1 a word, you’ll never see more money from that piece again. On the other hand, if you were to create a collection of articles and sell it in a book, you may (depending on various factors, which we’ll get to) see money from this book over and over again until you keep it in circulation.
That opportunity was always there, but I didn’t realize it until after four or five people said, “Pat, your stuff is so good, I would pay you for it.” That’s when I finally took action. I began reading as much as I could about doing business online and listening to podcasts and reaching out to people doing it already. I connected with them and created an ebook study guide, a digital book that could help my visitors pass the LEED exam.
The members and brokers that Brad recruited, as well as the members and brokers that those people recruited, were considered Brad’s “downline.” At the time of the divorce, Brad’s downline consisted of thousands of members and brokers, earning Brad a residual income of about $27,000 per month. The trial court was tasked with determining just how to divide the residual income, generated by Brad’s downline, between the two parties.

Similar to what Chris Guthrie did with his Amazon niche sites back in 2008-09, you should take every dollar you earn and reinvest it into your passive income business…pay for more content to be created, for better (and quality) backlinks to be built, to buy new niche sites etc.  At least for the first few years.  Chris did this, and it allowed him to go from $0 to $100,000 in just over 12 months.
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