No two blogs are really the same. There are no rules about what you have to post. There are no rules about when you have to post. There are no rules about how often you have to post. But there are a few things that will give you a better shot at earning some real income in no more than a few months' time. Here are some of the keys to successfully earning through your own blog:
There are three primary types of income you might earn. Active income is your compensation from working at a job. You basically trade "hours for money." Your employer pays you an amount based on your hours worked or the sales you make while at the workplace. Portfolio income involves money you make from interest, dividends, royalties or capital gains, when you sell an asset — stock, real estate, etc. — after owning it for some period. Passive income includes monthly residuals, which represent regular income you earn, not for active participation now, but for your past achievements.
Logan is a CPA with a Masters Degree in Taxation from the University of Southern California. He has been featured in publications such as Debt.com. He has nearly 10 years of public accounting experience, including 5 with professional services firm Ernst & Young where he consulted with multinational companies and high net worth individuals on their tax situations. He launched Money Done Right in 2017 to communicate modern ideas on earning, saving, and investing money.
Speaking of audience, there’s a lot more I can do here. I can create an email list for buyers to join, and I can also publish other books and attempt to cross sell. I decided not to because I don’t want to do more in the college admissions business. The best resources are free and I’ve routinely turned down offers for college consulting or essay review because I don’t think I’ll be adding much value there.
This is a venture that is growing rapidly. You can create videos in just about any area that you like — music, tutorials, opinions, comedy, movie reviews — anything you want . . . then put them on YouTube. You can then attach Google AdSense to the videos, which will overlay your videos with automatic ads. When viewers click on those ads, you will earn money from AdSense.
In addition to the obvious — increasing your monthly income — many people develop specific investment plans for their monthly residuals. Popular strategies include allocating monthly residuals to a retirement account, a down payment on a home, education expenses and an emergency fund. Your strategy should include establishing a reserve for income taxes if you receive residuals in full, without withheld taxes. This prevents unwelcome surprises at tax time.
One absolute valuation method which may not be so familiar to most, but is widely used by analysts is the residual income method. In this article, we will introduce you to the underlying basics behind the residual income model and how it can be used to place an absolute value on a firm. (The DDM is one of the most foundational of financial theories, but it's only as good as its assumptions. Check out Digging Into The Dividend Discount Model.)
It might all seem pedantic but I think the words we use to describe things are important. And calling a business passive when it really isn’t can set people up for disappointment and even failure. It’s not a fair description of the work involved. Sure, you might be able to lounge on a beach as money rolls in but only after you’ve put in many hours of work first and only with the knowledge that you’ll have to sit back down at the computer again at some point to invest further in your business.
The second big takeaway for me, was to pick a niche you know, you find interesting AND where there is demand for your product – ie willingness to buy/pay. A lot of people only remember the first part of this 2-part formula, and end up creating a blog on knitwear for kittens. But it’s the overlap of passion and profit that Ferriss stressed so much.