Great article, Joe! I’ve thought about this a lot…whether blogging is passive or not. By definition, it probably isn’t (since the income goes away if you stop), but it FEELS passive. “feels”. Ew. Feelings. Blegh. Anyhoo…even if it isn’t passive, I can’t stop doing it because I love it so much. So if you like writing and interaction with readers, it seems passive, but to anyone else, they’ll have to put in a lot of work for very little gain, so it seems VERY active.
No two blogs are really the same. There are no rules about what you have to post. There are no rules about when you have to post. There are no rules about how often you have to post. But there are a few things that will give you a better shot at earning some real income in no more than a few months' time. Here are some of the keys to successfully earning through your own blog:

The holy grail indeed. The best idea I know of to recieve an as close to as possible passive income (on the net anyway) is to train affiliate marketers. Several affiliate programs have two tier payment systems so in thoery if you can train 20-30 successful affiliate marketers who sign up under your name you can get a passive income off thier hard work. But you still may need to educate and motivate them to continue to work hard. – Adam


The members and brokers that Brad recruited, as well as the members and brokers that those people recruited, were considered Brad’s “downline.” At the time of the divorce, Brad’s downline consisted of thousands of members and brokers, earning Brad a residual income of about $27,000 per month. The trial court was tasked with determining just how to divide the residual income, generated by Brad’s downline, between the two parties.
Interesting post thanks. I have had similar thoughts about the passive income model – it’s not “passive income” at all, it’s just a different business model where you do the same amount of work to build a product/service and support clients in a slightly less direct way than standard freelance/project work. There are also greater risks with the passive income model – if you are simply selling your time as a freelancer or WordPress agency, you are guaranteed to be paid for your time. Whereas you can spend months or years developing a product, service or blog in the hopes of attaining “passive income”, only to find that it doesn’t take off and you never get paid for this time. In theory the gains of a passive income business are greater as it is scalable and the amount of work doesn’t necessarily increase as you get more sales, but the risks are greater too.
Speaking of audience, there’s a lot more I can do here. I can create an email list for buyers to join, and I can also publish other books and attempt to cross sell. I decided not to because I don’t want to do more in the college admissions business. The best resources are free and I’ve routinely turned down offers for college consulting or essay review because I don’t think I’ll be adding much value there.
Before answering this question, let’s quickly define income: Income is all the money that you earn through any means and streams. There are 2 basic ways to earn money: Passive and active income. Active income is where you sell your time for money - this is your regular everyday jobs. You come into office, sell your time for a certain amount of money per hour, and then at the end of the month you collect your paycheck. Pretty simple and almost everyone understands that concept. However, many don't accept that concept as valid, and see it as slaving off your time instead of putting it to good use and things you actually prefer doing.
You add the email to your newsletter sequence, so at some point in the future every person who joins your email list will be notified of the review. This is where the first part of the passive income is generated. Long after the review is written and the email is first broadcast, new subscribers are still exposed to it, driving a consistent, albeit small stream of sales (this will vary of course based on the responsiveness of your list).
Some other parts of the book echo advice found in other bestsellers, with the section on how to create a lean startup being reminiscent of Eric Ries’ advice in Lean Startup – this by the way is one of the biggest lessons I think people new to the world of passive income need to realize…you can get started this week, with just $50, and still be on a level playing field with people who have a ton of money behind them (well, almost).
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