Personality -- Personality's great if your intention is to build a community around your blog. But newsflash: that's not the "right" way to blog (nothing is), nor is it the only option. My small business blog went from $0 - $2000 per month in just a few months, and it was pretty much devoid of personality. There aren't many comments there. I've never made an effort to change that. The posts are simple new and how-to posts. They're not opinions in most cases. There aren't many reviews. I never blogged there to build conversations. I blogged there to earn from my writing. And I have. On the other hand, my PR blog also monetizes rather well. That blog completely revolves around my no-bullshit personality when confronting PR and social media issues. On the other hand, AFW has personality injected, but is also more instructional than NakedPR is -- it falls somewhere in the middle. No method has really proved better than the others overall. It's all about knowing what the niche audience really wants (community vs news vs instructional content or some mix). Sometimes you'll guess wrong.
To create residual income, you need to create something that people will continue to buy on a regular basis long after you’ve created it. A house is a prime example of this as people will continue to pay rent for the right to live in the house. A business needs to have products that are sold over and over again rather than trading the business owner’s time for money.
Every stage of my progress has been met with a lot of doubt and fear but every time I’ve conquered that fear, amazing things have happened on the other end. That’s been from the beginning with Green Exam Academy, to now where I’m getting paid to do keynote speeches. I just got back from Australia and was able to go there with my family but also do the keynote for the ProBlogger conference. If you’d asked me to do that five years ago, I would have immediately said no because I was definitely afraid of speaking. But now that I’ve crushed that fear, it’s been one of the best and most fulfilling things I’ve been able to do, so if you have fear, it’s a sign that there’s something amazing on the other end.
Also, I know from my personal experience that when you only do something because you think it’s a money-spinner you end up nearly killing yourself to get the idea over the line. I remember creating a careers advice site that bored me to tears. Every word I wrote, hurt a little. All 200,000+ words! Do not put yourself through this pain. I know I won’t ever again.