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3. You’ve got to be available to your readership once you’ve created it; there’s truly no such thing as the completely “passive” income that Jon says most people are hoping for. My wife and I each do 20-25 hours per week of “free” technical support to our clients; it’s included in the information packages they purchase from us (which are the best in the biz because we spent 9 years developing and refining them). Nobody else in the biz does what we do BECAUSE IT’S TOO MUCH WORK!

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You not only have to create a fantastic little e-book with a kick ass cover or a DVD, etc. But, simultaneously, you have to be thinking of ways of marketing it and reaching your target market. In this case - just because you built it - doesn't mean that they will come! For example, Paul is able to talk about the Rocket Mass Heater DVD through these forums. He has an active audience already that he can market to. Do you currently have an active audience that you can market to or do you have to develop one for your information product? And what are some ways to develop one?

However, you should pick a niche and blog about that. If you're launching a money related blog, maybe it'll be about how to make money in real estate or simply how to make money online. Pick the niche and stick to it. If it's a diet and fitness related blog, maybe the niche is the Ketogenic diet, the Atkins diet or some other form of diet or fitness.

The job of a successful business is simple: it helps its customer solve a problem. Your customer has a need—their problem—and with your business, you’re offering them the solution. Sometimes the solution is a tool, a product they can buy; other times it’s a methodology you teach, a service you provide. Either way, your goal is clear: you need to help your customer solve their problem.
Residual benefits are typically calculated as a percentage of both the policyholder’s loss of earnings and the benefit that the policyholder would receive if he or she was unable to work. For example, say a worker who has a disability policy sustains an injury that prevents him from working full-time. The worker is physically able to be on the job part-time, and is able to earn 60% of the amount that he used to earn. The disability policy pays out $1,500 a month as normal benefits. The residual benefit is calculated by taking the amount of income loss (which is 40%) and multiplying it by the normal disability benefit of $1.500. The resulting residual benefit comes to $600 a month (40% x $1500).
All this time I’ve felt discouraged that if been studying online marketing and blogging for over five years, but don’t have a blog or a business to show for it yet. But I’ve definitely learned a lot since I discovered Copyblogger and learned the word “copywriting” in 2011. I fell in love with marketing that day and haven’t stopped reading about it since. But this is probably the first time I’ve heard any blogger say to study for years first. Wow, that makes me feel less like loser staring from the sidelines. And I look back at all the businesses ideas I had throughout the years that I would’ve wasted time on, and all of my goofy ideas for marketing as I was still finding my way to the best teachers. Well now I definitely feel like a have a degree in online marketing and blogging, and I’m putting it into action, but not without investing time to learn about my target audience and testing what will interest them.
The Book on Rental Property Investing – Brandon Turner helps to run one of my favorite real estate investing sites, Biggerpockets. His book is written in the same easy style and with the same intent as the blog – to help everyone have an understanding of real estate investing. It contains lots of practical advice and it is completely honest in saying that real estate investing is not a get-rich-quick scheme… but anyone can do it.
They've delegated, automated, streamlined, systematized, etc. Not with the intention of sitting on some beach somewhere for the rest of their lives and watching the checks roll in, but with the intention of freeing up their time to create even more value that they're inspired to create, either by leading that business to the next level of greatness and service to greater audiences, or by starting a new business.
As soon as you build a significant community of followers, you need to keep interacting with them on a regular basis, through comments, social media, or your site’s forum if you own one. Ultimately if that part is not interesting for you anymore, you need to hire people to do it, or find moderators, etc… to do it for free. If they do it for free, expect them to leave regularly, so you have a constant job of “hiring” ongoing.
But what if ABC evaluates its prospective investments based on the return on investment percentage instead? In this case, the Idaho investment center is currently generating a return on investment of 18%, so making a new investment that will generate a 16% return will reduce the facility's overall return on investment to 17.8% ($196,000 total profit / $1.1 million total investment) - which might be grounds for rejecting the proposed investment.
That opportunity was always there, but I didn’t realize it until after four or five people said, “Pat, your stuff is so good, I would pay you for it.” That’s when I finally took action. I began reading as much as I could about doing business online and listening to podcasts and reaching out to people doing it already. I connected with them and created an ebook study guide, a digital book that could help my visitors pass the LEED exam.
I still don’t consider it an area of expertise. When I started Smart Passive Income, that was the month I launched my ebook for the architecture site. I didn’t consider myself an expert. It was just something no one had taught me about. People were talking about online business but not about how to automate the process, so I just wanted to create a platform to give it all away. I still don’t know everything about it, but through trial and error, I’ve learned about the process and recorded it.
However, residual income typically has an expiration date, especially if it is being earned through a business. Effort must be continuously put into the business in order for someone to continue to receive residual income. Businesses must continue to market themselves in order to remain relevant. The best way to look at residual income in this sense is that it is a part-time job that earns full-time income.
(Of course, you can also always get passive income by buying-and-holding US Treasuries, which are paying out around 4.2%. The BLS just reported inflation at 3.6%. No one's going to get rich with that level of passive income net of inflation. And according to Shadow Government Statistics, the real rate of inflation you and I are actually experiencing---including at the grocery store checkout line, at the gas pump, and at the doctor's office---not the massaged statistics the government puts out, is actually much higher, perhaps up to 11%. So government bonds could actually be not passive income---however meager---but passive losses.)

Obviously, if you’re starting from scratch and you haven’t written your book quite yet, you should think about subjects that are of interest to you. If you write about topics that you lack a passion for, you’re embedding your own boredom into your poorly-prostituted words, and no-one’s gonna go for that; regardless of how punchy you make your title.
So as you can see from the above example, using the concept of residual income, although Company X is reporting a profit on its income statement, once its cost of equity is included in relation to its return to shareholders, it is actually economically unprofitable based on the given level of risk. This finding is the primary driver behind the use of the residual income method. A scenario where a company is profitable on an accounting basis, it may still not be a profitable venture from a shareholder's perspective if it cannot generate residual income.

PPS oh you thought I was done did you?!  The other parts of the book, although not truly passive income generation focused, are amazing too.  I know things like the low information diet and killing interruptions have made a huge difference to my success – and if I can try and get a little more consistency in my adherence to them, then happy freaking days!
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