You can start a blog with a free theme technically…you do this through WordPress after you install it with one click on Bluehost. This is an important distinction…..the free themes aren’t available through Bluehost, but rather WordPress itself. So you will sign up for webhosting with Bluehost, install WordPress, then search within WordPress for free themes.
​I’ve been into home décor lately and I had to turn to Etsy to find exactly what I wanted. I ended up purchasing digital files of the artwork I wanted printed out! The seller had made a bunch of wall art, digitized, and listed it on Etsy for instant download. There are other popular digital files on Etsy as well such as monthly planners. If you’re into graphic design this could be an amazing passive income idea for you.
Shane and Jocelyn Sams, who were teachers before. Shane listened to my podcast, and he was like, check out this guy Pat, and his wife was like, No, that sounds kind of scammy to me. But then they decided to give creating digital products a try, so Jocelyn created a website called Elementary Librarian where she was selling packages and worksheets to librarians to help them and that site is doing really well. And Shane is a football coach, so he created coachxo.com to sell defensive plays to coaches. Both of those are doing well over six figures a month now, and they’re doing it through pdf files, worksheets and tools that their audience can use to help them in a more convenient way.
I've run over two dozen blogs since 2004. I've successfully monetized new blogs across a variety of niches including writing, music, education, small business, marketing, PR, and technology. I still run several of those blogs (like AFW, NakedPR.com, and AudioXposure.com). Others I've monetized only to then flip them for a profit. Either way, I've found it's fairly easy to bring a variety of blogs to three or even four figure monthly incomes in a pretty short period of time -- no more than a couple of months (which is faster than writing the same amount for most 3rd party residual income sites).

No two blogs are really the same. There are no rules about what you have to post. There are no rules about when you have to post. There are no rules about how often you have to post. But there are a few things that will give you a better shot at earning some real income in no more than a few months' time. Here are some of the keys to successfully earning through your own blog:


The second big takeaway for me, was to pick a niche you know, you find interesting AND where there is demand for your product – ie willingness to buy/pay.  A lot of people only remember the first part of this 2-part formula, and end up creating a blog on knitwear for kittens.  But it’s the overlap of passion and profit that Ferriss stressed so much.
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