After some long chats, I learned I need a schedule. So now I know when to work, and everyone else knows when it’s my time to work: It’s after the kids go to bed. Things will change everyone once in a while — if I have a big project coming up, for example, like during the recent launch of my podcast player, I was asking my wife, can you watch the kids longer?


The members and brokers that Brad recruited, as well as the members and brokers that those people recruited, were considered Brad’s “downline.” At the time of the divorce, Brad’s downline consisted of thousands of members and brokers, earning Brad a residual income of about $27,000 per month. The trial court was tasked with determining just how to divide the residual income, generated by Brad’s downline, between the two parties.

My advice for beginners – especially beginner bloggers with new sites – focus on your site content and traffic for a while, then add your Amazon links once you have a little traffic. So many beginners focus on making money from their links and sacrifice their content building in the process. Without good content and traffic you won’t make much anyways.
In fact, this post is a perfect example of this in action. I created the products I mention throughout the post over the past two years, and I set aside some time to write this post…and from now until my blog no longer exists, this post will continue to earn revenue from product sales! It’s as simple as that. I just have to help people with this post. And I hope it is helping you!! 🙂 

Michael Ellsberg is the author of The Education of Millionaires: It’s Not What You Think, and It’s Not Too Late, which is launching from Penguin/Portfolio in September. It’s a bootstrapper’s guide to investing in your own human capital at any age. Michael sends manifestos, recommendations, tips, and other exclusive content to his private email list, which you can join at www.ellsberg.com. Connect with him on Twitter @MichaelEllsberg and on Facebook.


This can be a little easier said than done, but if you have a large social media following, you can definitely earn money promoting a product or advertising for a company. You can even combine this with different marketing campaigns if you are an influencer and have your own blog (advertisement + affiliate income). This is how many bloggers make money! Again, it is not 100% passive but once set up correctly and then scaled, can be surprisingly lucrative.
Now, anyone in the business of convincing you to start a passive online company will tell you that getting started does take actual work. Often, quite a bit of work. You’ll need to write a piece of intellectual property from scratch like an eBook, guide, or several blog posts. You’ll need to set up an online store. And though you’re not creating the products yourself, you will still need to invest considerable time in setting up the site and customizing it.
Affiliate marketing spins around having readers click on the links in your articles and then subsequently purchasing the products you were writing about. Once they click the link in your article and then buy the product, you get a piece of the pie through commission. Commission varies among companies, but usually it is anywhere between 2% up to 10%.
In my case, I tried leaving the site in “automatic” mode a few times, when I did not have the motivation to post anything new. I found that my traffic, then my revenue, quickly tanked to half of what it should be. So far this has been motivation enough for me to keep writing, when nothing else would keep me motivated. But I have no reason to believe the “passive” part of the revenue would last more than one year. I can imagine revenue progressively going down, until it does not even pay for the server costs anymore.
Then I learned about how people earn money without leaving their house, and even working from another country, and without having to spend too much time on it. This is where passive income comes into play. To be honest this hit me pretty hard the moment when I realized it - there are ways to earn money every month by doing almost nothing, and it’s not renting a house or apartment you inherited? First thing I thought when I heard this was “What can I do to make this happen, ASAP!?!”
It’s not about not working. It’s all about automation. I’m still working. I’m just spending the majority of my time on the things I do best and I enjoy most. I’m out there blogging and networking and bringing people to my site and getting them into my subscriber base where I can encourage them little by little to buy through my affiliate links and purchase the products I have to sell. I’m scaling my business by creating more products and more authoritative posts that contain affiliate links to great resources. My income isn’t limited by time.
eCourses – If I have a step-by-step process to share, I’m likely going to offer it as an eCourse. That’s something I’m working on right now. As it’s more intensive and structured than an eBook typically is I am able to put a larger price tag on this project. My funnel is getting a little smaller at this level, but there’s a high probability that many of those that purchased the eBooks are going to be interested in the eCourse.
Residual income will continue beyond a specified earnings horizon depending on the fortunes of the industry, as well as on the sustainability of a specific firm's competitive prospects over the longer term. The projected rate at which residual income is expected to fade over the life cycle of the firm is captured by a persistence factor, w, which is between zero and one.
Blogging is not passive. For various reasons, we have not kept up with our site. Traffic has dropped way more than 50%. It can be very lucrative as you know, but it does need a certain minimum level of effort to remain so, probably in the 20-hour/wk range. Now, all things considered, that probably isn’t that bad of a trade-off, but a trade-off nonetheless.

PPS oh you thought I was done did you?!  The other parts of the book, although not truly passive income generation focused, are amazing too.  I know things like the low information diet and killing interruptions have made a huge difference to my success – and if I can try and get a little more consistency in my adherence to them, then happy freaking days!
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