Speaking of audience, there’s a lot more I can do here. I can create an email list for buyers to join, and I can also publish other books and attempt to cross sell. I decided not to because I don’t want to do more in the college admissions business. The best resources are free and I’ve routinely turned down offers for college consulting or essay review because I don’t think I’ll be adding much value there.


However, the RI-based approach is most appropriate when a firm is not paying dividends or exhibits an unpredictable dividend pattern, and / or when it has negative free cash flow many years out, but is expected to generate positive cash flow at some point in the future. Further, value is recognized earlier under the RI approach, since a large part of the stock's intrinsic value is recognized immediately – current book value per share – and residual income valuations are thus less sensitive to terminal value.[5]


I know some people assume monetizing a blog is just easier for me. After all, I can use the "juice" of my existing sites to bring a new blog attention in the beginning. Others assume it's easier because I come from a marketing / PR background (although that's no excuse, since I teach you all about that here if you take the time to look). Still, I've decided it's project-time yet again (when is it not with me?).

Airbnb is a concept that has only been around for a few years, but it has exploded around the globe. Airbnb allows people to travel all around the world and to stay in accommodations that are a lot less expensive than traditional hotels. They do this by staying with participating Airbnb members who rent out part of their homes to travelers. By participating in Airbnb, you can use your residence to accommodate guests and earn extra money just for renting out space in your home.


Speaking of audience, there’s a lot more I can do here. I can create an email list for buyers to join, and I can also publish other books and attempt to cross sell. I decided not to because I don’t want to do more in the college admissions business. The best resources are free and I’ve routinely turned down offers for college consulting or essay review because I don’t think I’ll be adding much value there.
The advantage of making your publication part of the Kindle Unlimited program is that Amazon actively promotes your book to KU subscribers, who are likely to take a punt on a title if it catches their eye. This can help increase your BSR, bringing you closer to the top of the chart. And each time somebody downloads and reads your book, you get a fee.
I read from the publishing blogs that having a great cover and a great book summary on Amazon was critical. So I worked with Matt Chase, who is an amazingly talented artist/designer, to have the cover designed. People love the cover and I think it’s a huge differentiator for my book. You can reach out to him at http://chasematt.com/ if you’re interested in working with him.
Also, I know from my personal experience that when you only do something because you think it’s a money-spinner you end up nearly killing yourself to get the idea over the line.  I remember creating a careers advice site that bored me to tears.  Every word I wrote, hurt a little.  All 200,000+ words!  Do not put yourself through this pain.  I know I won’t ever again.
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